SriLankan Airlines backs Sri Lanka’s first-ever Media Festival by SLIMFA

Tuesday, 22 April 2025 03:32 - - {{hitsCtrl.values.hits}}

SriLankan Airlines Manager Corporate Communications Deepal Perera (left) exchanges the sponsorship with The Media Fest Sri Lanka Festival Director Santosh Menon. The main organiser, SLIMFA President Nisthar Cassim is also present – Pic by Ruwan Walpola

SriLankan Airlines has come forward to support Sri Lanka’s first-ever Media Festival organised by the Sri Lanka-India Media Friendship Association (SLIMFA) on 26 and 27 April at the Taj Samudra Hotel.

The national carrier will help fly down four top media industry personalities from India to attend the Media Fest and share their expertise with over 200 participants already registered.

The Indian media industry personalities are well known TV journalist Palki Sharma, media research guru and TAM Media Research India CEO L.V. Krishnan, New Delhi-based World Is One News (WION) Editor Sidhant Sibal, and India Today Group Chief Synergy Officer Shailesh Shekhar. They will be joined by several top Sri Lankan media industry personalities as well during the full day sessions on Saturday. The inauguration will be on Friday, 26 April, at 5:30 p.m.

Under the theme ‘Navigating the New Media Landscape Together,’ the festival will explore contemporary media trends and innovations. Key focus areas include AI in journalism, mobile journalism, media monetisation, data journalism, disinformation and fact-checking, content creation, podcasts, and audio journalism.

It will feature panel discussions, workshops, interactive sessions, and networking opportunities, providing a platform for professional development and fostering collaboration between media professionals from Sri Lanka and India.

The Media Fest’s Platinum Sponsor is UltraTech Cement, and Gold Sponsor is Lanka IOC PLC.

The SLIMFA was inaugurated in May 2024 to strengthen media ties between Sri Lanka and India. Since its inception, the Association has conducted multiple initiatives, including panel discussions and roundtables, focusing on key media-related topics.

Discover Kapruka, the leading online shopping platform in Sri Lanka, where you can conveniently send Gifts and Flowers to your loved ones for any event including Valentine ’s Day. Explore a wide range of popular Shopping Categories on Kapruka, including Toys, Groceries, Electronics, Birthday Cakes, Fruits, Chocolates, Flower Bouquets, Clothing, Watches, Lingerie, Gift Sets and Jewellery. Also if you’re interested in selling with Kapruka, Partner Central by Kapruka is the best solution to start with. Moreover, through Kapruka Global Shop, you can also enjoy the convenience of purchasing products from renowned platforms like Amazon and eBay and have them delivered to Sri Lanka.