Sri Lanka unveils renewed tourism vision at ATM

Friday, 2 May 2025 01:02 - - {{hitsCtrl.values.hits}}

The Sri Lanka Tourism Promotion Bureau (SLTPB) outlined the country’s strategic tourism focus on community-based experiences, wellness and nature travel, and premium hospitality at the Arabian Travel Market (ATM) 2025 in Dubai.

At a press conference on the sidelines of the ATM, the SLTPB reaffirmed its commitment to expanding tourism partnerships and boosting arrivals from the Gulf Cooperation Council (GCC), the broader Middle East, and international markets.

The press conference highlighted key developments across Sri Lanka’s tourism sector, including infrastructure upgrades, market trends, and evolving traveller experiences.

SLTPB Managing Director Sampath Nishshanka said: “Sri Lanka is not just a destination—it is an experience shaped by warmth, culture, and meaningful connections that today’s discerning travellers seek,” he said. “We take pride in our heritage and the genuine hospitality that defines us. As we present a renewed vision for tourism, we invite the world—here at the ATM—to rediscover Sri Lanka with fresh eyes and open hearts.”

The press conference emphasised the SLTPB’s collaboration with GCC-based travel agencies and airlines to enhance connectivity and curate personalised experiences for travellers in the GCC and the wider region. It also spotlighted efforts to strengthen media and trade engagement through authentic storytelling and by reinforcing confidence in Sri Lanka as the ideal travel destination for the GCC and Middle East traveller.

The Sri Lanka Pavilion at the ATM 2025 features a mix of co-exhibitors — including boutique hotels, wellness retreats, and destination management companies (DMCs) — keen to forge partnerships across the region and beyond. The SLTPB also unveiled initiatives targeting families, spiritual travellers, and adventure seekers, aligning with summer travel trends.

Visa-free entry for GCC nationals, direct air links, and attractive luxury packages further reinforce Sri Lanka’s appeal as a premier holiday destination.

Sri Lanka is steadily emerging as a top choice for travellers from the GCC and wider Middle East, offering halal-friendly services, safety, cultural richness, and breathtaking landscapes. With its year-round appeal, upscale accommodations, and expanding infrastructure, the island caters to a broad range of travel preferences from the region.

By participating in the ATM 2025, Sri Lanka underscores its strategic focus on the GCC and wider Middle East as key source markets. Through innovation, collaboration, and traveller-centric experiences, the country is charting a confident path towards a sustainable and thriving tourism future.

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