Sri Lanka’s first Tag Heuer boutique opens at OGF

Colombo Jewellery Stores (CJS) has long been known for its strong offering of international luxury brands. Tag Heuer, world-renowned Swiss luxury watchmaker, was the first such brand to become part of the CJS selection. Today, the brand, in partnership with CJS, takes a giant step to open Sri Lanka’s first-ever Tag boutique at One Galle Face – Shangri-La. The Guest of Honour for the occasion was Shangri-La Group Vice President Operations – Sri Lanka Timothy Wright, who opened the boutique.

CJS CEO Akram Cassim stated, “We are delighted to open the Tag Heuer boutique in what is probably the most premier landmark location in Colombo; the One Galle Face Mall. The boutique is positioned in an exclusive area at lobby-level that is dedicated to high-end, luxury brands. Since our launch of Tag Heuer in Sri Lanka in 2003, I have taken special pride in seeing the brand grow to be desired by a wide cross-section of discerning customers. With the opening of this boutique, we look forward to offering our local and international visitors an immersive and memorable journey into the different territories of our brand as introduced through our distinctive watch collections. The future for Tag Heuer in Colombo looks very bright indeed.”

The 400 square-feet space of the boutique has been appointed according to the Global Tag Heuer Boutique Design concept. The outcome is a sleek and immersive interior which evokes emotions that tie into the brand’s four areas of expression; sport, lifestyle, art and heritage. The subtle tones of grey and chrome, contrasted against touches of the Tag Heuer red create the idea of a decisive moment in time, which undoubtedly would have a lasting effect on visitors, and in all probability, make them Tag Heuer owners.

Some of the brand’s most iconic watch lines will be showcased at the store including the Tag Heuer Carrera, Aquaracer, Formula-1, Monaco, Link and Connected series. The Carrera and Connected ranges will be presented on unique backdrop designs that represent their respective heritage and personality. Throughout the store, Tag Heuer’s affinity to the spirit of motor racing and sport will be prominently featured through a seamless mix of window displays and product fixtures.

The opening of the Tag boutique; carried out adhering to all COVID-19 regulations and safety guidelines, is a flag-bearer event for luxury branded retailing in Sri Lanka.