Tuesday Nov 03, 2026
Tuesday Nov 03, 2026
Tuesday, 3 November 2026 03:43 - - {{hitsCtrl.values.hits}}
Sri Lanka Tourism Promotion Bureau is sponsoring the 63rd Asian Broadcasting Union (ABU) General Assembly and associated meetings, music festival and excursion in Sri Lanka to the tune of Rs. 104.6 million following the approval of the Cabinet of Ministers.
The General Assembly and connected activities kicked off on Sunday in Colombo and will go on till today (3).
ABU is one of the largest professional broadcasting organisations in the Asia Pacific region, bringing together broadcasters and media organisations to facilitate cooperation, knowledge exchange and collaboration across broadcasting community. ABU comprises 225 members from 66 countries covering eight geographical regions - the Pacific, Southeast Asia, North Asia, South Asia, Central Asia, the Middle East, North Africa and Northern America. The meetings and related program is hosted by MTV Channel Ltd.
SLTPB is sponsoring the initiative as participation of leading broadcasters and media organisations would further enhance the potential for international exposure of Sri Lanka as a tourism destinations.
The proposal to this effect was submitted to the Cabinet by Foreign Affairs, Tourism and Foreign Employment Minister Vijitha Herath. MTV Channel has proposed the initiative as a strategic investment in tourism promotion, media diplomacy and nation branding for Sri Lanka.
The opening ceremony of the General Assembly on Sunday was graced by President Anura Kumara Dissanayake. Over 350 broadcasters, media leaders, industry experts, policymakers and partners from across the Asia-Pacific region and beyond have gathered for the event, on the theme ‘Media for Peace and Humanity: Truth, Trust and Transformation.’
