Sri Lanka Tourism affirms inclusivity

SLTDA and SLTPB Chairman Buddhika Hewawasam

• Says Govt. not launching LGBTQ-specific tourism campaigns 
• Urges presenting destination of warmth, diversity, and timeless appeal to reflect ‘true’ Sri Lankan spirit

The Tourism Ministry and Sri Lanka Tourism Promotion Bureau (SLTPB) yesterday set the record straight amid recent debates over LGBTQ-themed events, noting Sri Lanka values diversity and respects all communities, whilst stressing that the Government has not launched specific tourism campaigns targeting LGBTQ+ travellers. 

In a joint statement, they said that tourism promotion will continue to focus on the country’s cultural heritage, natural beauty, wellness and adventure experiences, reflecting Sri Lanka’s commitment to inclusivity, dignity and social harmony. 

Following is the full statement.

“The Tourism Ministry wishes to address the recent public discourse surrounding the Sri Lanka Tourism Promotion Bureau’s (SLTPB) communication regarding LGBTQ-themed events. We recognise the diversity of our society and affirm that every community, including the LGBTQ community, is a valued and respected part of it.

Sri Lanka has long been a welcoming destination for travellers from all walks of life. Our tourism legacy is built on the warmth of our people, the richness of our culture, and the breath-taking beauty of our landscapes. We remain committed to promoting inclusivity, mutual respect, and hospitality for all visitors, regardless of background.

The Government is committed to ensuring equality for every Sri Lankan citizen and foreign tourist, regardless of their ethnicity, religion, age, gender, sex, or sexual orientation, as enshrined in Article 12 of the Constitution and affirmed by the determinations of the Supreme Court of Sri Lanka. These principles guide our approach to tourism and public engagement, ensuring that Sri Lanka remains a destination that reflects dignity, fairness, and respect for all.

However, the Government has not decided to run a specific tourism promotion campaign targeting LGBTQ+ foreign tourists. While such proposals among others have been presented for consideration, they are part of broader discussions aimed at reinforcing Sri Lanka’s image as a safe and welcoming destination for all travellers. Any future initiatives will be carefully evaluated within the framework of national tourism priorities and social harmony.

Sri Lanka is a country that respects all genders and communities, along with their individual identities. This respect, however, should not be misinterpreted as an endorsement or promotion of any particular sexual behaviours or activities. Our intention is to create space for individuals—should they choose—to engage with globally recognised institutions and platforms where they can express their perspectives freely and safely.

As a civilized society, it is essential that we approach such matters with maturity and understanding. No citizen or visitor should be judged or measured based on their gender identity or orientation. Our strength as a nation lies in our ability to uphold dignity, fairness, and mutual respect for all.”

According to the statement issued by the Sri Lanka Tourism Development Authority Chairman, this reflects one of many outreach efforts aimed at engaging global audiences, it does not signal a change in the Government’s core tourism strategy. “Our national approach continues to prioritise Sri Lanka’s unique cultural heritage, wellness and nature-based experiences, adventure tourism, and spiritual journeys—elements that have consistently positioned our country as one of the world’s most cherished travel destinations,” he stated.

We acknowledge that the topic has generated concern among certain segments of society. As a Government, we are mindful of the sensitivities involved and wish to reassure the public that our tourism promotion remains rooted in unity, tradition, and the shared values that define Sri Lankan society. We believe in celebrating the full spectrum of Sri Lankan identity while ensuring that tourism continues to be a source of pride and prosperity for all citizens.

We respectfully call upon all stakeholders, including political and religious leaders, civil society, and the general public, to approach this matter with understanding and calm. Let us work together to present Sri Lanka to the world as a destination of warmth, diversity, and timeless appeal—one that reflects the true spirit of our people.”