Singapore’s Q Collection sets up apparel manufacturing operations in Sri Lanka with strategic support from Hela

Saturday, 14 June 2025 00:55 - - {{hitsCtrl.values.hits}}

Q Collection Group CEO Senthil Selvan

Hela Apparel Holdings CEO – Manufacturing Division Sanath Amaratunga

Q Collection Ltd., a Singapore-based apparel manufacturer recognised for its operational excellence and product diversification, has announced the establishment of manufacturing operations in Sri Lanka with a strategic support from Hela Apparel Holdings PLC, a leading global apparel solutions provider.

As part of this process, Q Collection has acquired and assumed operational control of Hela Group’s subsidiary, Jinadasa Bennett Ltd. The transaction includes the transfer of operational assets and employees based at these manufacturing sites. All employees at the manufacturing facilities have been offered continued employment under their existing terms, with no loss of accumulated benefits, ensuring workforce continuity and operational stability.

Q Collection Group CEO Senthil Selvan said: “This initiative reflects Q Collection’s commitment to delivering world-class manufacturing solutions in collaboration with globally renowned apparel brands.

We are expanding our manufacturing footprint to enhance supply chain resilience and evolve into a multi-country apparel producer. Sri Lanka was selected for its strengths in high-end, ethical manufacturing — particularly in the underwear category. We are proud to collaborate with Hela Apparel Holdings in this strategic move to establish a strong foundation in the country and execute our long-term plans.”

The collaboration supports both companies’ strategic objectives: Hela’s transformation into a hybrid model of owned, managed, and partner-enabled manufacturing solutions, and Q Collection’s continued growth across South Asia as a sustainable manufacturing base for the global brands.

Hela Apparel Holdings PLC CEO – Manufacturing Division Sanath Amaratunga said: “This initiative provides opportunities for both companies to unlock greater potential. At the same time, this will also support our financial targets for this year, as the proceeds will be used to settle our short-term liabilities and strengthen the company’s financial position. Hela remains committed to advancing our capabilities across our remaining six facilities in Sri Lanka, Kenya, and Egypt.”

The establishment of Q Collection’s operations aligns with Sri Lanka’s broader ambition to position itself as a regional hub for apparel manufacturing and innovation. This initiative highlights the potential of cross-border collaborations to enhance competitiveness, strengthen regional supply chains, generate employment, and attract long-term foreign investment. It also reflects the growing interest of international stakeholders in the Sri Lankan apparel sector, particularly from those seeking agile, ethical, and scalable production solutions.

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