FT
Friday Nov 01, 2024
Thursday, 16 February 2023 00:25 - - {{hitsCtrl.values.hits}}
Samsung Sri Lanka Managing Director SangHwa Song (right) with Product marketing Chief Manager Thushara Rathnaweera unveil the new Galaxy S23 series in Colombo – Pic by Lasantha Kumara
Samsung Galaxy S23 Ultra’s most advanced camera, next-level gaming performance and more eco-conscious design come together in Samsung’s most innovative Galaxy S series yet.
Samsung Electronics Sri Lanka unveiled the Galaxy S23 Ultra and Galaxy S23 on 15 February at an event in Courtyard by Marriott Colombo, marking a new era of Samsung Galaxy’s ultimate premium phone experience. Samsung Galaxy’s epic camera gives users more freedom to explore their creativity, like capturing truly cinematic Nightography videos with transformative AI. The Snapdragon 8 Gen Mobile Platform for Galaxy unleashes premium experiences, including groundbreaking AI, future-ready mobile gaming feature and powerfully sustained game play with the world’s fastest mobile graphics. On the Galaxy S23 Ultra, an embedded S Pen that many long-time Samsung Galaxy users know and love offers more possibilities for productivity, notetaking, hobbies and more. All the Galaxy S23 series’ new standard-setting innovations are housed within a striking design that advances the company’s sustainability commitment with more components made using recycled materials than any other Samsung Galaxy smartphone.
“The value of impactful technology is measured, not just by what it enables for people today, but also how it contributes to a better future,” said Samsung Sri Lanka Managing Director SangHwa Song. “The entire Galaxy S23 series is the new standard-bearer of trustworthy premium smartphone experiences. We’re on a mission to redefine peak performance by bringing together powerful, lasting innovations and sustainability.”
Galaxy S23 Ultra makes it easier for any level of photographer to capture phenomenal content. It offers Samsung Galaxy’s most advanced camera system, tailored for nearly any lighting conditions and engineered to render incredible detail. Improved Nightography capabilities transform how the Galaxy S series optimises photos and videos in a wide range of ambient conditions. Filming a favourite song at a concert, snapping a selfie at the aquarium or grabbing a group shot of friends at dinner — users can get sharper images and videos. Visual noise that usually ruins low-light images is corrected by a new AI-powered image signal processing (ISP) algorithm that enhances object details and colour tone.
In a Samsung Galaxy first, Galaxy S23 Ultra boasts a new 200MP Adaptive Pixel sensor that captures epic moments with incredible precision. It uses pixel binning to support multiple levels of high-resolution processing at once. And because selfie cameras are more important than ever to how we communicate today, the Galaxy S23 series introduces fast autofocus and our first Super HDR selfie camera, jumping from 30fps to 60fps, for noticeably better front-facing images and videos.
“With its new, cutting-edge design, the Galaxy S23 series demonstrates that innovation brings both high-performance and sustainability for the ultimate premium experience. And thanks to upgraded functionality, taking beautifully vivid photos has never been easier with the Galaxy S23 Ultra. Shoot vibrant photos, stand-out selfies and cinematic videos with less noise even in dark conditions with Nightography,” said Samsung Sri Lanka Chief Manager Product Management Thushara Rathnaweera.
For users who want the ultimate creative control and customisation, the Galaxy S23 series offers a suite of tools that differentiate any photography experience. The Expert RAW app available exclusively on Samsung Galaxy, enables DSLR-style image shooting and editing in RAW and JPEG — no bulky camera equipment is required. Users can experiment with multiple exposures photo art or capture a clear view of the Milky Way with Astrophoto settings, and now, after being downloaded on Galaxy S23, Expert RAW features can be accessed within Samsung’s native Camera app.
Galaxy S23, the iconic Samsung Galaxy camera also gets an upgraded look. The contour housing has been removed, marking a new era of essential Galaxy design that makes the entire series stand out.
For creators and gamers alike, the desire to push limits and constantly reimagine what’s possible requires technology that outpaces expectations. Together, Samsung and Qualcomm optimised the Samsung Galaxy experience with the brand-new Snapdragon® 8 Gen 2 Mobile Platform for Galaxy, the most powerful and efficient platform ever in a Samsung Galaxy smartphone and the fastest Snapdragon available today. Meanwhile, on the Galaxy S23 Ultra, a 5000mAh battery powers a larger camera than Galaxy S22 Ultra without increasing the device’s size.
In anticipation of the future of ultimate digital realism, Galaxy S23 Ultra comes ready to support real-time ray tracing as it comes to the mobile gaming mainstream. Users will be able to see noticeably more lifelike renderings of scenes, thanks to technology that simulates and tracks every ray of light. Plus, Samsung Galaxy’s vapor chamber, now bigger and on every Galaxy S23 series model, keeps your gaming marathon going.
With the Galaxy S23 series, Samsung Galaxy is doing more to minimise its impact on the environment without compromising quality and aesthetic. The Galaxy S23 series is UL ECOLOGO certified, meaning that the product has been certified for reduced environmental impact.
For an added layer of security, Knox Vault, which was first introduced on the Galaxy S21 series, protects critical information on the Galaxy S23 series by isolating it from the rest of the device, including the OS, for added protection against vulnerabilities.
The Galaxy S23 Ultra comes in two nature-inspired matte hues: Phantom Black and Green and Galaxy S23 comes in Phantom Black, Green and Cream and are available at island-wide authorised dealers of John Keells Office Automation and Softlogic Mobile Distribution which can be easily identified by the Samsung logo placed outside the shop. It is also available at authorised partners; Softlogic Retail, Singer and Singhagiri. Network Partners Dialog and Mobitel, and via the online portals; Samsung EStore (samsungsrilanka.lk), MySoftlogic.lk, Daraz.lk.