Sri Lanka Tourism is gearing up to carry out a number of promotional initiatives in four traditional markets to boost arrivals this winter season.

Tourism Minister Prasanna Ranatunga said the special tourism promotion initiative would be rolled out in the United Kingdom, Germany, France and India. 

The United Kingdom, Germany and France are Sri Lanka’s traditional major European source markets, whilst India is the main source market in the Asian region.

Accordingly, Sri Lanka is expected to come under global spotlight through mainstream media channels, digital and social media campaigns.

“With the successful administration of the vaccination program, easing of health regulations and better air connectivity, l will promote Sri Lanka as a high value destination,” Ranatunga said.

The Minister also said if the country was able to continue without any restrictions, by next year the tourism industry would be able to make a significant contribution to the industry and economic recovery.

Good response for Sri Lanka at World Travel Mart: Kimarli