National tea sales average up MoM, but dips YoY

Friday, 8 August 2025 00:04 - - {{hitsCtrl.values.hits}}

The national tea sales average in July 2025 increased to Rs. 1,127.60 ($ 3.74), marking a month-on-month (MoM) increase of Rs. 24.33 and $ 0.06 from June’s average of Rs. 1,103.27 ($ 3.68). Although this uptick offers a modest boost to the industry, year-on-year (YoY) comparisons reveal a more sobering picture, with July’s average falling short of the Rs. 1,223.88 ($ 4.03) recorded in July 2024, reflecting a decline of Rs. 96.28 and $ 0.29.

Forbes & Walker Tea Brokers said the cumulative national sales average for the year so far stands at Rs. 1,153.07 ($ 3.87), which is Rs. 105.50 and $ 0.24 lower than the corresponding period in 2024, when the average was Rs. 1,258.57 ($ 4.11). The data points to sustained price pressures across the sector, despite occasional monthly gains.

An elevation-wise analysis for July 2025 shows mixed performance across different tea-growing regions. High Grown teas recorded a MoM gain of Rs. 38.52 and $ 0.12 but suffered a YoY drop of Rs. 118.01 and $ 0.36, underscoring continued weakness compared to last year.

Medium Grown teas showed marginal monthly declines of Rs. 4.48 and $ 0.03, and more substantial drops of Rs. 88.52 and $ 0.26 compared to July 2024. Low Grown teas fared slightly better with a MoM rise of Rs. 19.69 and $ 0.05, yet they, too, fell behind their year-ago counterparts by Rs. 92.76 and $ 0.27.

All key elevations – High, Medium, and Low Grown – have reported negative variances in both rupee and dollar terms for the January to July 2025 period when compared to the same period in 2024.

The figures reflect the ongoing challenges faced by Sri Lanka’s tea industry, including subdued global demand, exchange rate volatility, and heightened competition from other producing countries.

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