Mahindra Finance and Ideal Finance form NBFI joint venture in Sri Lanka

Wednesday, 21 August 2019 00:15 -     - {{hitsCtrl.values.hits}}

 Mahindra Finance Executive Director and Chief Financial Officer V. Ravi (left) and Ideal Finance Chairman Nalin Welgama exchange the MOU yesterday in Colombo. Others from left: Mahindra Finance New Initiatives Vice President Mufaddal Choonia, Marketing and Strategy Senior Vice President R. Balaji, IFL Deputy Chairman Aravinda De Silva and CEO Duminda Weerasekera - Pic by Sameera Wijesinghe


  • Indian giant Mahindra Finance will invest Rs. 2 b until March 2021 for up to 58.2% stake in Ideal Finance
  • Joint venture to capitalise on Mahindra Finance’s 25-year expertise in financial services domain and Ideal Finance’s domestic market knowledge, build market-leading financial services business in Sri Lanka
  • Strategic investment in Ideal Finance a significant step in Mahindra Finance’s global expansion strategy

Mahindra & Mahindra Financial Services Ltd. (Mahindra Finance), India’s leading Non-Banking Finance Company (NBFC), has entered into a joint venture with Ideal Finance Ltd. (IFL), a fully-owned subsidiary of the leading Sri Lankan conglomerate Ideal Group. 

Mahindra Finance will invest Rs. 2 billion until March 2021 for up to 58.2% stake in Ideal Finance. 

The joint venture will capitalise on Mahindra Finance’s 25-year expertise in the financial services domain and Ideal Finance’s domestic market knowledge to build a leading financial services business in Sri Lanka.

Mahindra Finance, India’s leading NBFC focused on rural and semi-urban markets, has been looking at expanding its market overseas as part of its global growth strategy. Sri Lanka, with its cultural and geographical similarity to India and its vibrant financial services market, emerged as the first choice. 

With this joint venture, Mahindra Finance aims to replicate in Sri Lanka its successful, socially-inclusive business model. The company has created unique products designed around the evolving needs of the customer, and delivers these through a wide network of branches and the optimum use of technology. Mahindra Finance has fuelled the entrepreneurial aspirations of over 6.2 million customers in over 370,000 villages in India, and manages an asset under management of over $ 10 billion.

IFL, a non-banking financial Institution registered with the Central Bank of Sri Lanka, commenced operations in March 2012 with a clear focus on the rural and semi-urban sector. Its lending portfolio consists of commercial trucks, motor cars, three-wheelers, two-wheelers, gold loans and personal loans, reflecting the representation of the market segment focused on by IFL. 

A unique feature of IFL is that as a financial institution, it has grown over the past seven years with a quality lending portfolio, and an annual sustainable growth in profitability. 

IFL has an asset base of Rs. 4.4 billion and an equity base of Rs. 1.1 billion. It has 10 branches, of which nine are outside the Western Province, located in Jaffna, Anuradhapura, Kurunegala, Bandarawela, Embilipitiya, Monaragala, Elpitiya, Matara, and Kandy. Its current staff strength is 142, a majority of whom are based in the branches.

Mahindra Finance Vice Chairman and Managing Director Ramesh Iyer said: “Mahindra Finance, with its strong financial services expertise and innovative products, has added value to the lives of millions of customers, both in India and in a developed market like the US. We believe that the Sri Lankan market holds great potential for growth. 

“Ideal Finance, with its knowledge, highly experienced team, and widespread network, is the right partner to help us create a leading financial services company in Sri Lanka. We see a strong, long-term growth opportunity in this market, and are committed to bringing in the required capital and expertise to fuel this growth.”

IFL Chairman Nalin Welgama said: “At a time where NBFIs are pressured by low economic growth and flagging vehicle sales, I welcome the timely entry of Mahindra Finance to Sri Lanka. They bring with them most invaluable sector exposure, vision, and life blood in terms of capital infusion to Ideal Finance. 

“All NBFIs are required to have Rs. 2.5 billion in core capital by 1 January 2021. No doubt Ideal Finance shall be elevated to a Tier 1 category with this partnership in a short span of time. Ideal Group are proud to be associated as the partner of the Mahindra Group in Sri Lanka, in both the auto sector and now the financial services sector.”

Mahindra Finance Executive Director and Chief Financial Officer V. Ravi said: “The foundations of the financial services business are trust and transparency. The Mahindra Group is known for its high standards of governance. I am certain that together Ideal Finance and Mahindra Finance will build a leading financial services business, which will be a gold standard for best governance in the NBFI industry.”  

Ideal Group Deputy Chairman Aravinda De Silva said: “Ideal Finance is a company which we have nurtured and developed over the past seven years with a strong asset base, profitability, culture and management team. 

“Today, with the partnership with Mahindra Finance, we will begin our journey towards maturity, innovation, market leadership and above all, serving our customers with good governance and best practices in the industry. We believe this partnership will be instrumental in bringing a new dimension to the Sri Lankan NBFI sector, which is yearning for consolidation, technology and governance for the past two decades.”

Mahindra Finance is the only Non-Banking Finance Company from India to be listed on the Dow Jones Sustainability Index in the Emerging Market Category. The company’s Insurance Broking subsidiary, Mahindra Insurance Brokers Ltd. (MIBL), is a licensed Composite Broker providing Direct and Reinsurance broking services. 

Mahindra Rural Housing Finance Ltd. (MRHFL) a subsidiary of Mahindra Finance provides loans for purchase, renovation, construction of houses to individuals in the rural and semi-urban areas of the country. 

Mahindra Asset Management Company Ltd. (MAMCPL), a wholly-owned subsidiary of Mahindra Finance, acts as the Investment Manager of Mahindra Mutual Fund. The company has a JV in US, Mahindra Finance USA LLC, in partnership with De Lage Landen, a subsidiary of Rabo Bank, for financing Mahindra tractors in the US.