LAUGFS Lubricants unveils new engine oil brand ‘LEO’ at Distributor Summit 2025

Wednesday, 18 June 2025 00:08 - - {{hitsCtrl.values.hits}}

In a defining moment for Sri Lanka’s lubricant industry, LAUGFS Lubricants launched its latest product innovation, LEO, a new multigrade mixed-fleet engine oil, during its annual Distributor Summit held at Anantaya Resort and Spa, Chilaw.

The summit, themed ‘Drive Beyond’, brought together the company’s top distributors, industry partners and key stakeholders to celebrate progress and chart a bold path forward.

The event was attended by leading regional distributors, industry experts and senior leadership from the LAUGFS Group. It served not only as a celebration of long-standing partnerships, but also as a strategic platform to reaffirm the critical role of the company’s channel partners and unveil forward-thinking plans for the future.

The newly unveiled LEO, LAUGFS Engine Oil, is engineered to meet the needs of price-conscious consumers without compromising on performance or reliability. Specially formulated for mixed-fleet applications, with a focus on diesel engines, LEO reinforces LAUGFS Lubricants’ commitment to offering high-quality, accessible lubrication solutions to a wider market segment, particularly in light of evolving economic and industry dynamics in Sri Lanka.

LAUGFS Lubricants CEO Kumar Rodrigo, emphasised the strategic importance of this launch and the role of the company’s channel partners in driving growth: “This summit is more than an event. It is a symbol of who we are and where we are heading. We Drive Beyond boundaries and expectations, with innovation, trust and teamwork at our core. With the introduction of LEO, we are not just adding a product to our portfolio, we are expanding our promise to every Sri Lankan vehicle owner who seeks both affordability and performance. Our distributors are the heart of this brand’s success story, and it is through their energy and commitment that we will take LEO and the LAUGFS name even further. Together, we are accelerating into a new era of possibility.”

The summit also recognised the exceptional performance of LAUGFS’ national distributor network through the LAUGFS Distributor Awards, honouring partners for their dedication and contributions.

With the launch of LEO, LAUGFS Lubricants reinforces its position as a pioneering, home-grown brand – driven by innovation, powered by partnerships, and ready to Drive Beyond.

Founded in 2008, LAUGFS Lubricants is distinguished by its state-of-the-art Tribology Park and Research Facility, the only one of its kind in Sri Lanka. This cutting-edge facility enables the company to develop high-performance lubricants that are custom formulated for local driving conditions, climate and terrain. Whether for European, Japanese, Indian or American engines, LAUGFS Lubricants delivers unmatched protection and performance.

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