Bespoke luxury fashion brand Kelly Felder has become the first major brand in the country to accept cryptocurrency through the 10-year-old leading blockchain payment provider BitPay. “As the digital age evolves, we strive to move forward with these advances exposing our businesses as well as Sri Lanka to high potential opportunities such as cryptocurrency,” Kelly Felder Head of E-Commerce and Strategy Dinith Wickramanayake said. “It is an honour to be a pioneer in digital transformation, paving the way for the retail and fashion industry by being the first renowned Sri Lankan brand to accept crypto currencies through Bitpay.”
Bitcoin is a decentralised digital currency, popularly known as a peer-to-peer electronic cash system which is secured by cryptography. It also allows users to seamlessly make online payments for goods and services and has become rapidly popular among the tech-savvy community during recent times.
Kelly Felder said the initiative will make way to a plethora of opportunities in both local and international markets. With the strength of its social media presence, leading brand position in Sri Lanka, Australia and other international markets.
Established in 2007, Kelly Felder has risen through the extremely competitive ranks in the Sri Lankan fashion industry to be the leading fashion brand in the island that single-handedly caters to any and all fashion related requirements of every woman. The brand has acquired an exponentially growing customer base both locally and internationally and has continuously invested in introducing disruptive changes in several aspects.