Hayleys Agriculture launches OMNIX Digital System to transform farmer engagement and modernise agriculture practices

Members of the Hayleys Agriculture Digital Transformation Team with small-scale suppliers in Ampara

HJS Condiments Ltd., Sri Lanka’s largest processed fruits and vegetables exporter and a member of the Hayleys Group, has launched the OMNIX Digital System, a ground-breaking platform that modernises farmer engagement, streamlines operations, and strengthens traceability across the agricultural value chain.

The initiative, developed in partnership with the Hayleys Group Digital Transformation Team under the ongoing Hayleys Digital DNA transformation program, directly benefits approximately 12,500 gherkin farmers supplying to HJS Condiments across over 350 crop collection centres and 20+ agricultural projects nationwide.

By turning decision-making from reactive to data-driven, the platform has the potential to strengthen Sri Lanka’s competitiveness in global agriculture exports, particularly in value-added and high demand crops like gherkins, which are supplied to some of the world’s leading food brands.

Until recently, key functions such as farmer registration, input issuance, crop collection and payments were managed through semi-automated processes. While this approach had served the industry for decades, it limited speed, efficiency and visibility across the value chain. 

“Through Hayleys Digital DNA, we are reshaping entire value chains with scalable, future-ready solutions,” said Hayleys Agriculture Holdings Ltd., Managing Director Jayanthi Dharmasena. 

“By digitising critical functions, Hayleys Agriculture has brought greater accuracy, faster transactions and real-time insights, benefiting both farmers and the businesses while advancing its commitment to improving lives through digital transformation. OMNIX sets a new benchmark for Sri Lanka’s agriculture sector in line with the national digital economy agenda.”

OMNIX addresses these pain points systematically across seven core areas. First, the digital solution introduces a centralised farmer registration system and database, creating a single source of truth for all interactions. This ensures better traceability, transparency and accountability across the supply chain.

With the ability to record item issuance and crop collection in real-time, both farmers and the company benefit from greater accuracy and efficiency. This reduces delays and ensures that the quality and quantity of produce are captured instantly.

Rolling forecasting tools enhance planning and allow for more accurate production scheduling. By anticipating demand and aligning supply, the system reduces wastage while helping farmers maximise yields.

The system enables automated payments, accelerating cash flow and ensuring that smallholder farmers are paid in a timely and transparent manner. This builds trust and strengthens long-term relationships with the community.

A suite of digital dashboards and analytics tools empowers managers and extension officers to make smarter, data-driven decisions. From identifying emerging trends to monitoring farmer performance, this feature provides valuable insights that strengthen operational efficiency.

Through mobile-based farmer activity management, extension officers can now track and guide farmer practices more effectively. This increases accessibility of expert advice and ensures that farming communities remain connected and supported, even in remote locations.

“OMNIX empowers farmers with faster payments, stronger linkages and real-time support while enabling us to guarantee traceability and reliability to our global customers,” said Hayleys Agriculture Deputy Managing Director Lushan Abesekara. 

The platform is fully integrated with SAP systems, providing unified access across the organisation. This ensures seamless collaboration and visibility from the field to the boardroom.

The system went live in July 2025 with two phases – Farmer Registration and SAP Integration – already operational and the third phase, Quality Systems Integration, set to follow.

Aligned with the Digital Economy Ministry’s 2030 strategy, OMNIX stands as a distinctive model for digital agriculture, one that can be replicated across the wider industry to accelerate Sri Lanka’s transformation.