Finnish start-up Serviceform raises $ 2.4 m to expand into new markets with big plans in Sri Lanka

From left: BackingMinds CEO Sara Resvik, BackingMinds Founding Partner Sara Wimmercranz, Serviceform CEO and Founder Iranthi Gomes, BackingMinds Founding Partner Susanne Najafi and Serviceform CTO and Founder Jarkko Oksanen

Finland-based start-up Serviceform has raised $ 2.4 million to expand into new vibrant markets with big plans for Sri Lanka and introduce new technologies to its product range. 

The funding round was led by BackingMinds, a Swedish Venture Capital fund, and VC Gorilla Capital of Finland. 

The start-up’s Sri Lankan-born CEO Iranthi Gomes stated: “We have a keen interest in unravelling Sri Lanka’s potential. This new round of funding will be used for three things including expansion to new markets in Sweden and the Central EU, scaling up Serviceform’s operations in Sri Lanka and developing new products to satisfy and exceed client expectations.”

The company is looking to hire across different departments such as customer success, customer support, software development, and design. Through Sri Lanka, it is also aiming to expand to the Asian market. Across Finland, Spain, and Sri Lanka, Serviceform plans to strengthen the current team from 30 to 100 to serve existing and new clients even better.

“I’m very thrilled to partner with BackingMinds to take Serviceform to the next level. All SaaS products require you to have a certain amount of experience in finding the right solution and setting it up. It can be quite frustrating and time-consuming. We want to help all businesses – especiallly underserved companies, who don’t have access to essential technologies – to digitalise their businesses,” Gomes added.

On the investment, BackingMinds CEO and Partner Sara Resvik said: “What we find very interesting with Serviceform is that they have found a niche, traditional companies that are still underserved digitally. These companies struggle to find simple digital tools to grow their businesses. With Serviceform, they can triple the number of leads very shortly. Serviceform has a super sticky product with fantastic customer satisfaction.”

Gorilla Capital Managing Partner Risto Rautakorpi also weighed in on why they extended their investment with Serviceform: “Gorilla Capital has been a Serviceform investor since 2018, so we have had a first-row seat to monitor their development and progress. They have been one of the steadiest growth stories in our portfolio, and now they are ready to move to the next level. We are very excited to see them start the next chapter on their journey.” 

Serviceform was founded in 2018 by Gomes and Finnish CTO Jarkko Oksanen. It helps businesses solve the most common problems with digital marketing, lead generation, customer management, and customer support with products such as chatbots, live chats, conversational landing pages, engagement bots, dynamic forms, smart popups, CRM, GDPR cookie controller, and soon-to-be-launched social inbox and SMS and email campaign builder in one platform. Its products are used on over 1,500 websites and by businesses in nine different countries from Asia to Europe to North America.