DENZA drives into Sri Lanka in South Asian debut

Sri Lanka has officially welcomed DENZA, the premium new energy vehicle (NEV) brand from the BYD Group marking its first foray into South Asia, in an exclusive event at Waters Edge on Wednesday. 

Introduced through a strategic partnership with John Keells CG Auto (JKCG Auto), the launch positions DENZA as the country’s latest contender in the luxury electric mobility space, blending European-inspired design with cutting-edge NEV technology.

BYD Asia-Pacific Auto Sales Division Deputy General Manager Ketsu Zhang said: “DENZA is the world’s most sophisticated premium NEV brand and is dedicated to developing premium electric and plug-in hybrid vehicles that exude luxury, comfort, and sustainability, combining European design influences with advanced emerging NEV technology platforms. Our launch in Sri Lanka with the support of JKCG Auto reflects our commitment to delivering value, refinement, and sustainable transportation solutions.” 

The official launch brought together leaders from the business and automotive sectors, alongside media representatives, to experience DENZA’s luxury NEV line-up. This occasion marked the company’s official market debut, featuring the DENZA B8, DENZA B5, and DENZA D9 models, representing a portfolio that includes premium Multi-Purpose Vehicles (MPVs) and high-performance new energy electric vehicles (PHEVs), crafted for customers seeking refined luxury and advanced performance.

JKCG Auto CEO Charith Panditharatne said: “DENZA allows us to serve customers seeking premium new energy vehicles without compromising quality or reliability. This partnership brings genuine luxury credentials and proven engineering to our market, backed by our commitment to comprehensive after-sales support that ensures confident ownership.”

Established in 2010 through a strategic partnership between BYD and Mercedes-Benz, DENZA effectively integrates European-inspired elegant design with advanced platforms and technologies, providing unique characteristics to the premium mobility sector. The brand introduced its inaugural vehicle in 2014 and has entered select international markets, including Europe and Indonesia, with Sri Lanka marking its first South Asian presence.

DENZA’s initial portfolio in Sri Lanka encompasses three models built on advanced technological platforms. The D9 luxury MPV, which is based on BYD’s e-Platform 3.0, accommodates seven passengers and is equipped with DiSus-C damping control, an 800V high-voltage system featuring supercharging, and the intelligent cockpit with a 17.3-inch touchscreen and 5G connectivity. It utilises BYD’s Blade Battery, incorporating thermal management for enhanced range and safety.

The B5 and B8 utilise DM-O (Dual Mode Offroad) technology, an advanced plug-in hybrid platform integrating turbocharged engines with dual electric motors and Blade Battery cells, delivering genuine electric-only driving capability alongside extended touring range. Both models feature DiSus-P hydraulic adaptive suspension, electronically locking differentials and fast-charging capability. The sophisticated cabin environment features 15.6-inch displays and comprehensive driver assistance technologies, exemplifying DENZA’s commitment to a technology-forward approach to luxury electric mobility.

JKCG Auto, as the authorised distributor for DENZA in Sri Lanka, brings established automotive expertise and a commitment to customer service excellence to the partnership. The company intends to establish a comprehensive 3S facility to serve Sri Lankan customers, ensuring access to authorised service, genuine parts, and long-term ownership support. This strategic alliance combines DENZA’s advanced NEV technology with JKCG Auto’s market presence and understanding of Sri Lankan customer needs.

With its official launch, DENZA introduces 15 years of established luxury electric and plug-in hybrid tech development and a robust international reputation to Sri Lanka’s premium automotive sector. The brand’s entry sets new benchmarks within the luxury NEV segment, offering customers vehicles characterised by refined design, intelligent electric performance, and superior passenger comfort, all rooted in advanced engineering and state-of-the-art technology platforms.

Following the launch, DENZA’s official showroom was opened yesterday (13) at The Shoppes, City of Dreams Sri Lanka, offering customers the chance to explore the full range of its premium NEVs.