The arrangement was presented by Chandima Udabage of Lanka Media Services Ltd., the representative office for CNBC in Sri Lanka to Sri Lanka Tourism Chairperson Kimarli Fernando in the presence of Sri Lanka Tourism Promotion Bureau (SLTPB) Acting Managing Director Madubani Perera. Sanjaya Wanigasekera and Imitiyaz Nulair are also present
- Goodwill gesture to provide complimentary marketing worth $ 100,000
- Advertisements will be aired from mid-September on CNBC in Asia, Middle East, and Europe
CNBC, a leading international channel for consumer and business news, has extended its support to Sri Lanka Tourism by providing complimentary advertising worth $ 100,000 for a period of three months.
The complimentary tourism promotional campaign opportunity was offered to promote and uplift the tourism industry, severely impacted by the pandemic. Sri Lanka Tourism advertisements will be aired from mid-September on CNBC in Asia, Middle East and Europe.
Lanka Media Services Ltd. performed formalities on behalf of CNBC Asia Pacific Vice President Emma Sirca on 2 September.
Speaking on behalf of CNBC, Chandima Udabage highlighted the benefit for Sri Lanka Tourism through the promotional campaign, noting that CNBC has established its footprint in 162 countries with a household distribution of 380 million worldwide.
“From technology and investing to finance, luxury, energy, politics and travel, CNBC focuses on covering the biggest news stories through the lens of business and finance, while helping the influential and the aspirational make astute decisions,” he said.
Sri Lanka Tourism Chairperson Kimarli Fernando highlighted CNBC’s expertise in the industry, adding that it will be most helpful to tourism industry at a time when global promotions are yet to be implemented.
“We are grateful to CNBC for the support and global media exposure extended to Sri Lanka Tourism through CNBC channels, during this challenging period. We appreciate this goodwill gesture,” she said.
Fernando also said tourism is currently focused on domestic travel, and the industry is also active because of hotels providing quarantine services and hotels accommodating seafarers.
CNBC is available on Dialog TV for residential and hotel networks and can be viewed on channel 41.