Bank of Ceylon Sri Lanka’s top brand in 2025

• New data from Brand Finance shows Sri Lanka’s top 100 brands have increased to Rs. 559.4 b
• Most valuable brand, Bank of Ceylon valued at Rs. 57.4 b
• Retail brand Keells emerges as strongest Sri Lankan brand ranked
• New entrant PickMe steers into rankings at 29th position

Sri Lanka’s 100 most valuable brands have increased in value and now hold a combined brand value of Rs. 559.4 billion in 2025, according to the Sri Lanka 100 2025 ranking by Brand Finance, the world’s leading brand valuation consultancy. 

After a turbulent 2022 and a year of rebuilding resilience in 2023, bold monetary and fiscal reforms and renewed corporate strategies helped the Sri Lankan economy expand by 5% in 2024. In tandem, Sri Lanka’s total brand value climbed 6%, with the top 10 brands alone accounting for 55% (Rs. 309 billion) of the total value. 

The upward trend signals that confidence is returning and market activity is normalising, underpinned by stronger macrofundamentals and the acceleration of digital transformation across leading corporates. 

Having been right in the middle of the economic crisis and battling challenges over the subsequent 2 years, banking has emerged this year as the best performing sector and Bank of Ceylon (BOC) has been crowned Sri Lanka’s most valuable brand in 2025, with a brand value of Rs. 57.4 billion. This milestone reflects the bank’s strong financial performance and strategic agility amid challenging economic conditions. 

In 2024, BOC reported a net interest income of Rs. 167.6 billion, an 84% increase from Rs. 91.2 billion in 2023. This growth was driven by the effective repricing of assets and liabilities, which helped cushion the impact of reduced yields on loans and Government securities under relaxed monetary policy.

According to Brand Finance’s research data, the bank is one of the most widely recognised and familiar brands in the country, reflecting its deep-rooted presence and strong connection with consumers nationwide. With over 600 branches and one of Sri Lanka’s largest ATM networks, BOC maintains a dominant presence across both urban and rural areas. Its ability to serve a broad customer base has cemented its reputation as one of the country’s most trusted and recognisable financial institutions.

Commercial Bank and Dialog secured the second and third most valuable brand positions, with Commercial Bank’s brand value at Rs. 46.6 billion, while Dialog recorded a brand value of Rs. 35.4 billion.

Keells (brand value at Rs. 22.7 billion) has emerged as Sri Lanka’s strongest brand ranked in 2025, with a Brand Strength Index (BSI) score of 90.2/100 and an AAA+ brand strength rating. According to Brand Finance’s research data, the retail brand enjoys high levels of familiarity and consideration among Sri Lankan consumers, reinforcing its reputation and influence in the market. 

Dialog takes second position while Commercial Bank ranks third, with a BSI score of 89.1/100 and 86.3/100, respectively. Both brands earned a AAA brand strength rating.

New entrant PickMe debuts in the ranking at 29th, with a brand value of Rs. 4.3 billion. From its 2015 beginnings as a ride-hailing startup, the homegrown brand has grown into a digital ecosystem offering food delivery, logistics, and more. Its successful Initial Public Offering (IPO) in 2024 marked a major milestone for Sri Lanka’s tech scene, signalling strong confidence from both investors and consumers. 

Today, PickMe completes over 100,000 rides a day, with annual ride volumes increasing by 164%. Built on reliability, convenience, and strong local relevance, PickMe has become a trusted part of everyday life. As digital adoption continues to rise, the brand is well positioned to shape the future of mobility and on-demand services in Sri Lanka.

With inflation easing and policy steadier, Sri Lanka’s economy is finally giving its homegrown names room to invest, innovate, and reconnect with consumers. Brands that lean into digital, double down on trust, and stay alert to shifting tastes can turn this growing momentum into lasting equity. Resilience has been proven; now the stage is set for Sri Lanka’s leading brands not merely to recover, but to stride into a more competitive and sustainable future.

Brand Finance Sri Lanka Chairman Ruchi Gunewardene said: “This year’s brand value growth tells a bigger story about Sri Lanka’s recovery. As confidence slowly returns, the brands that are standing out understand what matters most to people – trust, access, and innovation. Whether it’s a legacy name like Bank of Ceylon or a new entrant like PickMe, their success comes from meeting real needs in a rapidly changing economic landscape.”