Wednesday Oct 15, 2025
Wednesday Oct 15, 2025
Wednesday, 15 October 2025 00:31 - - {{hitsCtrl.values.hits}}
Salesforce Chair, Co-Founder, and CEO Marc Benioff at Dreamforce 2025, San Francisco
By Nisthar Cassim
in San Francisco
Salesforce, the world’s number one AI Customer Relationship Management (CRM) solutions provider yesterday kicked off in San Francisco the largest technology event Dreamforce 2025 unveiling three days of ground-breaking innovation, bold ideas, visionary inspiration, and Agentforce transformation.
Salesforce Chair, Co-founder, and CEO Marc Benioff showcased what it means to become an Agentic Enterprise featuring real customer demos from OpenAI, Williams-Sonoma, Inc., Pandora, Accenture, PepsiCo, FedEx, and Dell Technologies.
Set up in 1999, Salesforce brings together all company data, from any source, so it can act on it with trusted AI and automation, all on one integrated CRM platform. It makes it easy to find more prospects, close more deals, and connect with customers in a whole new way. Gartner has named Salesforce as the world’s number one CRM for 12 years running.
This week’s Dreamforce brings together in San Francisco over 50,000 participants including global customers, partners and media including the Daily FT.
At Dreamforce 2025, Salesforce is expected to reveal how two decades of connecting customers, data, and trust have led to the next leap in business — the rise of the Agentic Enterprise, where AI doesn’t replace people, it elevates them.
This is a major breakthrough for Salesforce and its customers having pioneered the AI CRM era in 2016 with predictive insights and personalised recommendations (via Einstein AI) and in 2024 defining a new era of customer engagement with autonomous agents that work 24/7, take action and seamlessly hand off to humans via Agentforce.
At the end of Q2 FY26, Salesforce closed over 12,500 deals since launching Agentforce and over 40% of Data Cloud and Agentforce Q2 bookings came from existing customer expansion. Its customer base is over 150,000 and employs over 76,000.
Its 2025, annual revenue was $ 37.9 billion, up 121.63% since 2020.
Among other highlights of Dreamforce 2025 are Google and Alphabet CEO Sundar Pichai and Salesforce Chair Benioff discussing how humans and AI agents are driving innovation, unlocking new opportunities, and redefining what is possible.
New York Times best-selling author and award-winning podcast host Mel Robbins joined a fireside chat on inspiring technology adoption, leading through change, and building bold, purpose-driven teams.
In Sri Lanka, Salesforce is supporting Sri Lanka’s journey towards a $ 15 billion digital economy by 2030. Leading businesses such as Campus Direct, Cinnamon Hotels, Keells Super, Dilmah Tea, and Third Space Global are already partnering with Salesforce to reimagine customer experiences and unlock efficiency gains.
By combining global innovation with local expertise, Salesforce is also building a future-ready ecosystem in Sri Lanka — one that empowers businesses, strengthens the workforce, and expands opportunity for the next generation of trailblazers.
According to Salesforce in Sri Lanka, AI is already reshaping key industries. For example in financial services: Banks and insurers are leveraging agentic AI to manage credit risk, combat fraud, reduce cost-to-serve, and deliver personalised digital-first services that customers increasingly expect.
In retail and telecommunications: Companies are optimising inventory and logistics in real time, personalising shopping experiences, and proactively predicting churn to retain customers.
In healthcare and education: AI agents are helping reduce administrative workloads for doctors, nurses, and teachers, enabling more focus on patient care and student learning. In rural areas, this translates into better access to quality healthcare and personalised education support.
Salesforce said these industry-specific use cases align directly with Sri Lanka’s Digital Economy Strategy 2030, which aims to drive inclusion, innovation, and sustainable growth.
