Sunquick champions inclusivity with “Tasty Signs”: Sri Lanka’s first recipe series in sign language

Friday, 24 October 2025 00:02 - - {{hitsCtrl.values.hits}}

In a ground-breaking move to celebrate inclusivity and accessibility, Sunquick Sri Lanka launched “Tasty Signs,” the nation’s first-ever recipe video series presented entirely in Sri Lankan Sign Language, in celebration of International Sign Language Day 2025.

Developed in partnership with the Sri Lanka Central Federation of the Deaf (SLCFD), this pioneering campaign reflects Sunquick’s belief that taste has no barriers. “Tasty Signs” was created to ensure that Sri Lanka’s Deaf and Hard of Hearing community can enjoy the same joy of cooking, creativity, and shared moments that Sunquick brings to homes across the island.

For decades, the Deaf community in Sri Lanka has faced exclusion from mainstream content – particularly in areas of everyday culture such as food, entertainment, and lifestyle. Through “Tasty Signs,” Sunquick sought to change this narrative, delivering simple and refreshing recipes presented in authentic Sri Lankan Sign Language by a Deaf host.

“This initiative isn’t just about recipes, it’s about recognition,” said Sunquick Sri Lanka Managing Director Mangala Perera. “For far too long, the Deaf community has been marginalised by a lack of accessible content. As a brand that believes in togetherness, we are proud to take this first step in breaking that silence, creating content that speaks to everyone.”

The campaign rolled out across Sunquick’s social media platforms, including Instagram, TikTok, and YouTube, through the popular Sunquick Drink Studio. Supported by an always-on paid content strategy, the videos have reached audiences islandwide, sparking conversation about inclusivity and accessibility in digital media.

Beyond celebrating diversity, “Tasty Signs” also sought to challenge common misconceptions about the Deaf and Hard of Hearing community, highlighting that the community is not defined by disability, but by their unique language, expression, and creativity.

As the first local brand in Sri Lanka to spotlight sign language content in a national campaign, Sunquick has set a new benchmark for corporate social responsibility, combining purpose with positivity. Through “Tasty Signs,” Sunquick continues its commitment to building a more inclusive and compassionate Sri Lanka.