Softlogic Finance positions for greater growth in Jaffna

The opening of Softlogic Finance’s Jaffna branch by Northern Province Governor H.M.G.S. Palihakkara (right) and the Chunnakam branch by Member of Parliament E. Saravanapavan (left) in the presence of company officials  

Demonstrating its commitment to Jaffna and positioning itself to tap greater into the potential of the business boom in the area, Softlogic Finance PLC has considerably strengthened its presence in the Jaffna peninsula. 

Softlogic Finance’s Jaffna branch has been moved to a more convenient and spacious location at No. 62 & 64, Stanley Road, Jaffna while the new Chunnakam branch is located at No. 101 & 105, K.K.S Road, Chunnakam. The two fully-fledged branches will offer the full range of services including business loans, fixed deposits, gold loans, group personal loans, leasing and hire purchase and savings. They will be open for business during week days from 8:30 a.m. to 5 p.m. 

The new Jaffna branch was ceremonially declared open by Northern Province Governor, H.M.G.S. Palihakkara and the Chunnakam branch by Member of Parliament, E. Saravanapavan, in the presence of other dignitaries and Softlogic Finance PLC officials. 

These openings extend Softlogic Finance’s presence in Jaffna to two branches and island-wide network to 33 locations, including 22 branches and 11 standalone gold loan centres and increase the total number of new/re-located branches opened this year by the company to five.

As part of its aggressive expansion strategy, Softlogic Finance envisages to open 15 branches within this financial year. Branches were opened in Hatton, Senkadagala and Pamankada during the past three months.

“Softlogic Finance’s considerable existing customer base in Jaffna, despite only having a single branch in the area previously, reflects our strength in consistently surpassing customer expectations,” Softlogic Finance PLC Deputy Chairman Harris Premaratne said. “While the new branches extend our commitment to offering a service of an even greater quality to our loyal customers, the Jaffna and Chunnakam branches also position Softlogic Finance ideally to benefit from the business boom in Jaffna.”

“With an asset base of over Rs. 20 billion and stronger than ever before, Softlogic Finance is well-placed to further expand its island-wide footprint by opening branches at strategically important and high-growth areas,” Softlogic Finance PLC CEO Nalin Wijekoon said. “We remain committed to enhancing service standards even further and appreciate the efforts of our staff in this regard.”

Softlogic Finance PLC is part of the Softlogic Group that has interests in healthcare, retail, financial services, ICT, leisure, automobiles and restaurants. The company is a Registered Finance Company under Finance Business Act No 42 of 2011, as well as being a Specialised Leasing Company, licensed by the Central Bank of Sri Lanka under the Finance Leasing Act No. 56 of 2000.