Nations Trust Bank being a key player in the financial industry reiterated their commitment towards expansion with the opening of their 59th branch in Ja-Ela; a large suburb in the City of Colombo populated with many business enterprises and an industrial zone.
Located at 176, Colombo Road, Ja-Ela, the new branch is based on a proprietary design concept offering the ultimate in banking standards, coupled with 365-day banking and extended banking hours.
Being in operation for over 13 years, Nations Trust Bank has grown in strength and stability and has recorded a post-tax profit of Rs. 1.951 billion in 2012, surpassing the comparative period of last year by 21%.
With their entry to Ja-Ela the Bank will offer the recently launched ‘Nations Mobile Banking’ service which allows customers to access their banking information and gives them the ability to conduct transactions through their mobile phones. The mobile banking service facilitates the transfer of money between accounts and the settlement of customer’s Amex card payments and loan or lease payments. This convenient service also allows customers to transfer money to a third party and pay their utility bills. As a result of Nations Mobile Banking customers are able to transact with the bank from anywhere, at anytime.
Pawning services will be offered with extended banking hours making it more convenient to customers to conduct their transactions at a time and pace that suits their busy lifestyles. Remittances which are a key focus in supporting the branch expansion strategy will also be made available with Nations Trust Bank having tied up with several remittance partners worldwide to offer seamless transactions to customers across the branch network.
Driven by innovation and customer convenience the bank offers segmented product offerings to both individual and business customers. Amongst them are the private banking, inner circle and the business banking proposition that also offers the business clientele a lucrative rewards scheme.
Commenting at the branch opening, Deputy General Manager Retail & SME Banking Keshini Jayawardena stated: “The opening of our 59th branch in this city is evidence of the thrust we are putting behind expansion to drive convenience in banking. We will continue to offer our customers an unmatched banking experience and service through our network which is managed by a team of well trained and professional staff. I am confident that as we grow we will also continue to add innovative products and services with customer convenience underpinning everything we do.”
Nations Trust Bank PLC is one of the fastest growing banks in Sri Lanka today. Its market positioning of being the benchmark of customer convenience is ably supported by a host of financial products and services to a wide customer segment. The Bank now operates 59 branches, seven personal banking centres, and an island wide ATM network that is growing and accessible from 72 locations island-wide. Nations Trust Bank is also the sole issuer and acquirer for American Express credit cards in Sri Lanka.