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EBay Chief Executive John Donahoe had previously resisted Icahn’s proposal, saying PayPal was integral to eBay’s business, and vice versa.
Icahn, eBay’s sixth-largest shareholder with a 2.48% stake as of 30 June, backed off from his demand in April. He also withdrew his two nominees to eBay’s board, but in a concession, the company added a 10th independent director.
Several activist investors have stepped up pressure on companies to spin off assets as a way to create value. B/E Aerospace Inc and JDS Uniphase are among those to have agreed, while others such as Darden Restaurants Inc and EMC Corp are fighting it out.
Donahoe, in an interview with the New York Times, acknowledged that eBay was following Icahn’s recommended strategy. But he contended the company arrived at its conclusion through “a deliberate process” and not by reacting to pressure.
“A thorough strategic review with our board shows that keeping eBay and PayPal together beyond 2015 clearly becomes less advantageous to each business strategically and competitively,” Donahoe said in a statement.
Icahn could not immediately be reached for comment.
The spinoff will separate the payment business - which contributes a little over 40% to eBay’s revenue - from its marketplaces and enterprise businesses.
EBay said revenue in its marketplaces and enterprise businesses increased 10% to $9.9 billion in the last four quarters, while PayPal’s revenue rose 19% to $7.2 billion.
PayPal faces competition from Google Inc’s Google Wallet and a number of other vendors. Apple Inc also plans to enter the online payments market with its Apple Pay service.
After the spinoff, the new eBay will be headed by Devin Wenig, president of eBay marketplaces and former head of the markets division of Thomson Reuters Corp.
PayPal’s chief executive after the spinoff will be Dan Schulman, former head of American Express Co’s online and mobile payment business.
EBay had a market value of $65.36 billion as of Monday.
PayPal was founded in the late 1990s and went public in 2002 and was acquired by eBay soon afterward for $1.5 billion.