DBS named most valuable bank brand in Singapore and ASEAN

Thursday, 6 February 2014 00:00 - - {{hitsCtrl.values.hits}}

DBS Bank has been ranked as Singapore’s most valuable banking brand and as the top banking brand in ASEAN, and also one of the top 10 banking brands in Asia by the latest The Banker/BrandFinance Banking 500 study. It was also revealed that DBS’ exceptional growth in brand value allowed the bank to maintain its leading position in Singapore and ASEAN while improving its global ranking by four places from 58th to 54th place. “DBS leads the pack for another year with a brand value of $ 4.01 billion. This is up 15.3% on 2013, an increase of over half a billion dollars. This puts DBS just outside the global top 50, but with such impressive growth it is likely to break into the prestigious top 50 group next year. DBS is in a strong position to be in the top 50 banking brands globally and challenge some of the Australian banks,” said Samir Dixit, Managing Director of BrandFinance Asia Pacific. BrandFinance noted that even with just three banks on the global 500 rankings, banks from Singapore represented the greatest total brand value of any ASEAN country, with a combined brand value of $ 8.5 billion, an increase of 17% on last year’s total of $ 7.3 billion. DBS contributed to almost half of the 2014 value.

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