Union Assurance continues to be among ‘Top 50 Most Valuable Brands’ in Sri Lanka

Friday, 3 October 2025 01:49 - - {{hitsCtrl.values.hits}}

Union Assurance has once again secured a coveted position in the 100 Most Valuable Brands 2025 ranking published by Brand Finance. The company retains its place within the exclusive Top 50 Valuable Brands, a reflection of its strong brand impact, strength and forecasted brand value creation. This recognition reaffirms Union Assurance’s consistent performance and leadership by remaining relevant and resilient in a dynamic business environment.

Driven by a brand vision of empowering progress for all, Union Assurance offers a comprehensive suite of protection solutions tailored to meet the evolving needs of its customers. The company continues to lead the way in digital transformation, introducing multiple industry-first innovations that have redefined the Life Insurance experience in Sri Lanka. In addition, Union Assurance has made forward-looking investments to simplify Life Insurance and enhance accessibility by expanding its presence across omni-platforms that are seamlessly integrated into the everyday lives of Sri Lankans.

Aligned with its brand vision, the company has also launched its flagship CSR program, Suwamaga dedicated to reducing the rising incidence of diabetes in Sri Lanka. Anchored on four strategic pillars—raising awareness, promoting healthy lifestyles, supporting early detection and risk management, and fostering community engagement, the program delivers a holistic approach to diabetes prevention and control nationwide. The program has since positively impacted over 22,000 individuals across Sri Lanka between September 2024 and August 2025 with free testing services provided to the public for completely free of charge across all corners of the island.

Chief Executive Officer Senath Jayatilake stated, “We are proud and humbled by this ranking. This recognition highlights the enduring trust and confidence that our customers and stakeholders place in Union Assurance. It is also a demonstration of the hard work and dedication of our entire team in ensuring that we consistently exceed expectations and deliver best-in-class value.”

Chief Marketing Officer Mahen Gunarathna said, “This recognition is a powerful endorsement of our brand’s relevance and resonance in the hearts of Sri Lankans. At Union Assurance, we are deeply committed to building a brand that not only delivers protection but also empowers progress of all. Through strategic marketing, customer-centric innovation, and purpose-led initiatives like Suwamaga, we continue to strengthen our connection with communities and drive meaningful impact across the nation.”