Softlogic Life launches Learning Management System to empower sales force

Softlogic Life has launched its purpose-built Learning Management System (LMS), developed specifically for its internal sales teams across Agency, Alternate, and Micro channels. 

The launch marks a major milestone in the company’s digital transformation roadmap and people development strategy that is aligned with evolving tech and future ready learning management. This platform is designed to drive personalised training aimed at up skilling and future proofing one of the country’s most dynamic and results-driven sales forces, enabling them to lead confidently in an increasingly digital-first marketplace.

The launch marks a pivotal moment as Softlogic Life deepens its integration of technology across core business verticals. Softlogic Life protects over 1.3 million lives with best-in-class digital processing of new business policies. With a customer base of this scale and rising demand for fast, convenient solutions via mobile platforms and digital self-service tools, expanding the company’s digital footprint is more critical than ever. As product offerings and customer needs continue to evolve, equipping frontline teams with agile, on-demand learning tools remains a key priority for the company.

The platform offers personalisation by combining self-paced training, performance tracking, certification pathways, and AI-supported coaching, alongside gamified modules and seamless sales force integration. Designed with mobile-first accessibility in mind, the LMS ensures that learning becomes an everyday part of work, available anywhere, anytime.

Softlogic Life Deputy CEO Indu Attygala said: “At Softlogic Life, we don’t view digital transformation as a one-off initiative. It’s an ongoing evolution that empowers our people to do more, serve better, and grow faster. The need for real-time, continuous learning is especially important now, as Softlogic Life’s sales force expands across the country, reaching underserved segments and high-growth customer groups. In 2024 alone, the company achieved Rs. 31.6 billion in Gross Written Premium (GWP), a tenfold increase from a decade ago, which is largely driven by the strength of its Agency, Alternate, and Micro channels. The new LMS is a core enabler to accelerate even further, giving our sales teams the tools, knowledge, and real-time insights, they need to thrive in a tech-enabled, customer-centric environment. I believe that our LMS initiative is the bridge between performance and potential.”

From Sri Lanka’s first AI-powered Health Score to auto-underwriting to introducing Instaclaim, an end-to-end AI-integrated claim settlement system enabling customers to receive claims within minutes, Softlogic Life has consistently led the insurance industry in digital innovation. Internally, the company has embraced technology across the value chain, integrating platforms for real-time customer insights, automating policy issuance, and driving digital adoption across sales, underwriting, and servicing. 

Softlogic Life General Manager/Head of Training and Development Sumendra Jayaram said: “Our sales professionals operate in a fast-changing landscape where customer expectations are higher, products are more complex, and competition is tougher. This LMS is built precisely for that context, giving our teams a smarter, faster ways to stay relevant, up skill and be confident at every stage of their journey.”

The newly launched LMS is the latest addition to this digital ecosystem which is built to equip internal sales teams with the tools, knowledge, and agility needed to thrive in a data-driven, fast-evolving market. These initiatives further reflect Softlogic Life’s commitment to becoming Sri Lanka’s most future-focused and human-centric insurer.