Softlogic Life honours top performers, reinforces mission for 2026

Deputy CEO Indu Attygala

Softlogic Life brought together its top-performing sales professionals at its Annual Sales Convention 2026, under the theme “The Hunt.” The event recognised the outstanding achievements of the company’s sales force across its Agency and Agency Wealth channels, while setting the tone for 2026.

More than a campaign theme, “The Hunt” reflected the mindset that continues to shape Softlogic Life’s sales culture in an increasingly complex and fast-moving environment. It represents a new kind of professional, one who does not wait for ideal conditions, but moves with clarity, adapts quickly, reads situations sharply, and acts with confidence when it matters most. In a market where opportunities constantly shift, this mindset speaks to individuals who take ownership of their path, predict change even before it happens, and keep moving forward despite uncertainty. It is this combination of focus, agility, and purpose that continues to drive Softlogic Life’s growth and strengthen its position in the market.

The Convention honoured 556 top achievers across Agency and Agency Wealth channels, recognising the individuals and teams whose performance has played a defining role in Softlogic Life’s continued momentum towards surpassing Rs. 40 billion Gross Written Premium (GWP) by end of 2025, reflecting a robust 27% year-on-year growth, alongside a landmark over Rs. 1.5 billion January new business achievement in 2026, the highest ever Annual New Business Premium (ANBP) recorded by a life insurer in the first month of the year. This milestone sets the tone for a bold ambition in 2026. Their contribution comes at a pivotal time as Softlogic Life continues to strengthen its market position through scale, consistency, and a deep commitment to protecting the lives and futures of Sri Lankans, while further expanding its business portfolio through the integration of the Allianz Life Insurance Lanka business.

Backed by this strong performance trajectory, Softlogic Life has continued to build on its strong position through a strategy that combines customer reach, product relevance, operational strength, and the quality of its field force. Over the past four years, the company has grown its Gross Written Premium (GWP) to Rs. 40 billion, alongside Profit Before Tax (PBT) of Rs. 6.6 billion and Profit After Tax (PAT) of Rs. 4.7 billion, which has doubled over the period and Earnings Per Share (EPS) of Rs. 14.8, reflecting sustained growth momentum, disciplined execution, and strengthening market leadership.

The company’s sales professionals remain central to this momentum, serving not only as revenue drivers, but also as trusted advisors who help customers navigate life’s uncertainties with confidence.

Softlogic Life Deputy Chief Executive Officer Indu Attygala said, “The Hunt is about a mindset. It reflects how our people think, respond, and perform in a market that does not stand still. The individuals we celebrate today are those who do not wait for opportunities to appear. They know how to identify them, shape them, and move with conviction. That ability to stay focused, adapt quickly, and act with intent is what sets our sales force apart.”

He added, “This year, we welcomed a new team to our Convention following last year’s acquisition of Allianz Life. The event marked a defining moment, bringing together two teams united by a shared drive to win, from the number one insurer in the world, now part of the best in Sri Lanka. At Softlogic Life, performance has never been about chasing numbers alone. It is about building trust, staying relevant to customer needs, protecting lives, and consistently finding ways to move forward even in challenging conditions. This year’s Convention recognises individuals across both teams, the Agency and Agency Wealth channels, who do every day, and who continue to raise the standard of excellence across our business and industry.” 

Softlogic Life’s distribution model remains one of its biggest strengths, enabling the company to serve customers across multiple segments with agility and relevance. The Agency and Agency Wealth channels have built a sales ecosystem that is responsive, wide-reaching, and equipped to meet evolving market needs.

The event also served as a celebration of the company’s broader sales culture, one built on ambition, accountability, and constant evolution. As customer expectations continue to shift and the market becomes more dynamic, Softlogic Life remains focused on building a field force that is not only high-performing but also future-ready. As Softlogic Life moves into another year of growth and ambition, its sales force remains at the centre of that journey, equipped with the mindset, agility, and determination needed to keep finding the way forward.