Wednesday Mar 25, 2026
Tuesday, 24 March 2026 03:11 - - {{hitsCtrl.values.hits}}
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| Prof. Dewasiri Jayantha |
PMF Finance PLC has appointed its CEO Prof. Dewasiri Jayantha to its Board as an Executive Director.
He was appointed CEO on 3 March 2026.
Prof. Jayantha is a full Professor of Finance (on merit) at the Faculty of Management Studies, Sabaragamuwa University of Sri Lanka, and the Honorary President of the Sri Lanka Institute of Marketing. Currently, he is serving as the Chief Executive Officer of PMF Finance PLC.
With 17 years of senior industry experience before entering academia, he brings a rare blend of practical financial expertise and scholarly excellence. He was part of the pioneering team that introduced triangulation research approaches to the finance discipline in 2019, strengthening methodological rigour in the field.
He obtained his PhD in Finance from the University of Colombo, MSc in Applied Finance and a Postgraduate Diploma in Marketing from the University of Sri Jayewardenepura, and a BA (Hons) in Business from Wrexham Glyndŵr University, UK. Recently, he has been accredited as a Fellow Chartered Manager (FCMI CMgr) by the Chartered Institute of Management, UK, and awarded Fellow Membership of the Chartered Institute of Marketing, UK. Considering his valuable contribution to research and academia, Emerald Publishing, UK, has appointed him the first Brand Ambassador for its South Asian region.