NSB retains position among Sri Lanka’s top five most valuable brands

Brand Finance Lanka Chairman Ruchi Gunewardene (left) presents the award to NSB Chairman Dr. Harsha Cabral, PC. Acting General Manager/CEO Rohana Bandara Weerakoon and Assistant General Manager – Marketing Dulakshi Perera are also present

National Savings Bank (NSB), has once again been recognised as one of the five most valuable brands in Sri Lanka, reaffirming its strong brand equity, enduring customer trust and growing national significance.

The prestigious recognition has been assessed and confirmed by Brand Finance, the world’s leading brand valuation consultancy, through its latest Sri Lanka 100 brand valuation assessment for 2026.

Marking the achievement, 

The latest recognition comes at an important juncture for Sri Lanka’s corporate sector. According to Brand Finance, the combined value of Sri Lanka’s top 100 brands has increased by 17% to Rs. 650 billion in 2026, surpassing the country’s previous pre-crisis peak of Rs. 630 billion recorded in 2019. The banking sector continues to be a major contributor to Sri Lanka’s brand landscape, accounting for approximately 42% of the total value of the country’s top 100 brands.

Against this backdrop, NSB’s continued presence among the country’s five most valuable brands represents a significant achievement for a national institution whose core mandate has always been centered on promoting savings, financial security and inclusive economic development.

The recognition also reflects the Bank’s continuing journey of strengthening its brand while adapting to the changing expectations of a digitally connected generation of customers. NSB has been progressively investing in digital banking, customer experience, financial inclusion and modernised communication, while preserving the values of trust, security and accessibility that have defined the Bank throughout its history.

The Bank has also continued to strengthen its digital capabilities and customer engagement initiatives as part of its broader transformation agenda, positioning NSB as a modern, digitally enabled financial institution while retaining its longstanding commitment to savings and national development.

Dr. Cabral noted that the achievement represents more than a ranking, as it reflects the confidence and trust built by generations of Sri Lankans on the NSB brand.

Weerakoon, emphasised that maintaining a position among Sri Lanka’s five most valuable brands is a collective achievement of NSB’s employees, customers and stakeholders, and provides further impetus to the Bank’s efforts to strengthen its competitiveness, innovation and customer-centricity.

For NSB, the recognition is not merely an accolade but a reflection of a longstanding relationship with the people of Sri Lanka. Since its establishment, the Bank has played a pivotal role in encouraging a culture of savings and supporting the financial wellbeing of individuals, families and communities across the country.

As Sri Lanka’s economy continues its recovery and transformation, Brand Finance has highlighted the importance of continued digital transformation, innovation and the adoption of emerging technologies in building stronger brands for the future. NSB’s continued investment in digital banking and customer experience is therefore aligned with the evolving expectations of the financial services sector.

The Bank views this recognition as both an honour and a responsibility, to continue strengthening the trust placed in the NSB brand, create greater value for the customers and stakeholders, and contribute meaningfully to Sri Lanka’s economic and social progress.