LOLC wins People’s Financial Services Brand title at SLIM Kantar 2026 for 10th year

Group Managing Director and Chief Executive Officer Kapila Jayawardena

Group Marketing Communication Team. LOLC Holdings PLC Chief Officer Marketing Communications Susaan Bandara (fourth from left) receiving the award at SLIM Kantar People’s Awards 2026

A Decade of Being the People’s Choice

LOLC Holdings PLC has once again been crowned ‘People’s Financial Services Brand’ of the year at the SLIM Kantar People’s Choice Awards 2026, achieving a truly historic milestone by securing the title for the tenth consecutive year. This remarkable achievement marks a decade of unwavering public trust, firmly establishing LOLC as the financial services brand that Sri Lankans continue to choose above all others.

What sets the People’s Choice Awards conferred by Sri Lanka Institute of Marketing (SLIM) and Kantar, is that they are determined entirely through independent consumer research conducted by Kantar, a global leader in brand insights and analytics. The recognition is based solely on public perception, brand recall, and customer loyalty making it one of the most authentic indicators of a brand’s true connection with the people. 

Standing undisputed as the “People’s Financial Services Brand” for a decade is indicative of LOLC’s enduring relationship with all Sri Lankans and its ability to consistently evolve with their needs while maintaining a level of trust that transcends generations.

Over the years, LOLC has evolved beyond a traditional financial services provider. It has become a trusted partner in progress for individuals, entrepreneurs, and communities across the country. By expanding access to finance, pioneering digital innovation, and maintaining a strong nationwide presence, LOLC has remained closely aligned with the aspirations of the people it serves, an attribute clearly reflected in this decade long recognition.

Beyond financial services, LOLC has also strengthened its connection with communities driving Sri Lanka’s largest private sector corporate-led humanitarian initiative Divi Saviya, reinforcing its role as a responsible corporate citizen Remaining responsive to the pulse of the society when it matters most allows LOLC to deliver meaningful impact and forge a unique, deep-rooted connection with the public that few brands can claim.

LOLC Holdings PLC Group Managing Director and Chief Executive Officer Kapila Jayawardena stated, “Being crowned the People’s Financial Services Brand of the Year for ten consecutive years is an extraordinary honour because it comes directly from the people we serve. For a decade, Sri Lankans have placed their trust in LOLC as their financial partner, and that trust remains the foundation of everything we do. As we celebrate this historic milestone, we remain firmly focused on expanding opportunity, strengthening financial inclusion, and taking Sri Lankan excellence to the world.”

Commenting on the recognition from a brand perspective, LOLC Holdings PLC Chief Officer Marketing Communications Susaan Bandara stated, “This recognition is especially meaningful because it reflects the authentic voice of the Sri Lankan public. Our focus has always been on building a brand that is not only visible, but truly relevant, accessible, and trusted across all segments of society. Wining this title for ten consecutive years is a testament to the consistency of that effort and the strong emotional connection we have built with our customers.” 

Today, with a rapidly growing presence across 27 countries spanning four continents, LOLC continues to take its vision beyond borders while staying deeply rooted in the communities that shaped its journey. This balance of global ambition and local relevance has played a key role in sustaining the brand’s enduring bond with the public. As Sri Lankans crown the brand once again, one truth stands clear: for a decade, the people’s choice has been LOLC.