IASL launches revamped website to better serve insurance ecosystem

Tuesday, 31 March 2026 04:51 - - {{hitsCtrl.values.hits}}

From left: Union Assurance Manager – Digital Marketing Sachini Kularathne, Continental Insurance Life Director/Chief Information Officer and IASL Chair – IT subcommittee Nuwan Hettiarchchi, Secretary-General J.M. Niyas, President and HNB Assurance Executive Director/CEO Lasitha Wimalaratne, and Softlogic Life Senior General Manager – National Distribution and IASL Chair – Marketing and Sales Forum subcommittee Roshan Peiris

The Insurance Association of Sri Lanka (IASL) has launched its newly revamped official website at www.iasl.lk, reinforcing the Association’s commitment to transparency, accessibility, and industry leadership in an increasingly digital landscape.

The redesigned platform reflects IASL’s recognition that improving its digitalisation standards is central to its mandate. As Sri Lanka’s insurance industry navigates accelerating digitalisation and expanding penetration objectives, the Association’s website must serve as an authoritative and accessible point of reference for all stakeholders; member companies, policyholders, regulators, and institutional partners alike.

Built around three core principles; clarity, accessibility, and relevance, the new website features a clean, mobile-responsive design with intuitive navigation that serves diverse user needs with ease. Refreshed content brings key areas to the fore, including industry insights, regulatory updates, and member services, presented in language accessible to professionals and the general public alike. A searchable resource library, regularly updated news section, and SEO optimisation ensure the platform remains a living resource and a visible one.

IASL President Lasitha Wimalaratne, who is also HNB Assurance PLC Executive Director/CEO, said: “This website is an extension of our role as the connective hub of this industry; bridging member companies, the regulator, and the public we collectively serve. We want every visitor, whether a CEO of a member company, a first-time insurance buyer, or a policymaker, to find what they need and feel the weight of what Sri Lanka’s insurance industry is building together. How we communicate and how easily stakeholders can access information about this industry matters enormously to public trust, and this launch is one part of a broader commitment by IASL to ensure our sector remains visible, accountable, and genuinely connected to the people it exists to protect.”

The revamp also consolidates IASL’s visual identity with stronger branding and consistent design, bringing together in one accessible place the breadth of the Association’s work, from its collaboration with the Insurance Regulatory Commission of Sri Lanka (IRCSL) to its role in establishing the Insurance Ombudsman Scheme and advancing consumer protection across the country.