HNB General Insurance launches customer support chatbot powered by AccelTree

Thursday, 3 July 2025 02:12 -     - {{hitsCtrl.values.hits}}

From left: AccelTree Software CEO Neeraj Malhotra; HNBGI CEO Sithumina Jayasundara; Head of IT Ravi Rathnayaka; Chief Transformation Officer Dilshan Perera; AccelTree Software Vice President – Sales and Marketing Edwin David 


HNB General Insurance (HNBGI), has enhanced its digital service capabilities with the official launch of HNBGI NEXA, a web-based customer support chatbot developed in collaboration with Indian-based InsurTech company AccelTree Software.

Now live on the HNBGI official website, HNBGI NEXA is designed to offer customers quick and convenient access to general insurance information and basic support services around the clock. The chatbot serves as a first-level support tool that helps users with commonly asked questions while directing them to the company’s hotline for more detailed assistance, thereby ensuring a seamless handover to human agents when necessary.

HNB General Insurance CEO Sithumina Jayasundara said: “At HNBGI, our focus remains on building accessible, simple, and user-friendly service touchpoints for our customers. The launch of HNBGI NEXA is a part of that vision — to provide fast, on-demand support that empowers users with information while guiding them to appropriate service channels. It also aligns with our broader digital transformation agenda. We are pleased to have partnered with AccelTree Software to bring this initiative to life with both efficiency and impact.”

As part of its digital-first strategy, HNBGI continues to invest in platforms that enhance service delivery, operational speed, and convenience helping the company stay ahead in Sri Lanka’s evolving insurance landscape.

AccelTree Software CEO Neeraj Malhotra said: “The successful implementation of HNBGI NEXA reflects our commitment to delivering scalable digital solutions that improve customer engagement and streamline service delivery. This initiative also highlights the strength of our partnership with HNBGI and our shared ambition to lead digital transformation in the Sri Lankan insurance sector. We are excited to continue building on this collaboration and contribute to broader innovation across the industry.”

HNBGI said the launch reinforces its position as a customer-focused, future-ready insurer that leverages technology to improve experience and accessibility at every touchpoint.

 

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