Friday Jan 16, 2026
Friday Jan 16, 2026
Friday, 16 January 2026 00:00 - - {{hitsCtrl.values.hits}}
HNB Assurance PLC (HNBA) has made history by bringing home Gold at the prestigious Mob-Ex Awards 2025, securing the top spot in the highly competitive ‘Best Campaign – Lifestyle and Entertainment' category.
Standing tall as the only Sri Lankan company to win Gold at this year’s awards, HNBA’s achievement marks a defining moment for the brand, a victory earned on an international stage dominated by some of the world’s most powerful and renowned names in marketing and digital innovation.
The winning campaign, ‘Virtual Avurudu Village,’ creatively reimagined Sri Lanka’s Avurudu traditions for the digital age, celebrating culture and community in an immersive and joyful way. The campaign became a standout example of how cultural storytelling can connect a niche or specific group of people, in this instance, gamers, meaningfully, even in a digital space.
HNB Assurance PLC CEO Lasitha Wimalarathne said: “This Gold Award we secured at the Mob-Ex Awards is a proud moment for all of us at HNB Assurance. Competing against global brands and emerging on top is a true testament to the creativity, passion and teamwork that drive our people. This recognition inspires us to keep exploring new ways to connect with our audiences. I would like to convey my best wishes to all the teams that were involved in making this campaign a success.”
Chief Marketing and Customer Experience Officer Dinesh Yogaratnam said: “This recognition is especially meaningful because it celebrates how we were able to blend technology with tradition, bringing the spirit of Avurudu into a vibrant virtual experience that people could truly connect with. It was all about reimagining and using our brand to seamlessly blend into a beloved cultural celebration in a new way. A special thanks goes out to our creative partner, Kites Global, for their brilliant collaboration and for helping turn this idea into something extraordinary.”
The Mob-Ex Awards, organised by Marketing-Interactive, celebrate excellence in mobile marketing across the Asia-Pacific region. Each year, the awards recognise creativity, innovation, and effectiveness in driving digital engagement and brand connection.
