Fintrex Finance: Fuelling financial progress through deposit growth and innovation

Head of Deposits Samila Imbulana

Fintrex Finance shares in this interview key factors behind its impressive performance in deposits and savings accounts 

Q: Fintrex has shown impressive growth in deposits and savings accounts this year. What were the key factors behind this performance?

A: FY 2024/25 was a transformative year for Fintrex. Our deposit base grew by an impressive 54.7%, increasing from Rs. 6.3 billion to Rs. 9.7 billion. This exceptional growth was driven by strong customer confidence, improved interest rate structures, and a focused retail mobilisation strategy. Our continued investment in building the Central Fixed Deposit team, enhancing branch-level excellence, consistent staff training, and dynamic leadership also played a pivotal role in expanding both Fixed Deposits (FD) and Savings Account (SA) portfolios.

Q: Can you elaborate on the FD and SA portfolio’s specific features that attract investors?

A: Absolutely. We believe deposit mobilisation should go hand in hand with innovation, personalised relationships, and effective word-of-mouth communication. Our Fixed Deposit and Savings Account portfolios are crafted to provide stability, flexibility, and added value making them stand out in today’s competitive financial landscape.

The “Vishvasa” Fixed Deposit scheme offers interest payout flexibility—monthly, quarterly, or annually tailored to align with customer cash flow preferences. We also provide up to 90% cash-backed facilities against FDs, ensuring liquidity without disrupting long-term investments.

One of our core strengths is the availability of experienced, relationship-focused advisors who provide timely, professional guidance, especially critical in volatile rate environments.

On the savings side, the “Flexy Fix” Money Market Savings Account is designed for corporates and high-net-worth individuals (HNWIs), with daily interest accruals and same-day withdrawal access.

Our specialised SA products Vishishta, Shreshta, and Pravishta target adults, senior citizens, and children respectively. These accounts feature competitive rates and soon, will be supported by advanced digital tools for enhanced accessibility.

Transparency, clarity, and personalisation continue to define the Fintrex experience, making us a preferred destination for retail and institutional investors alike.

Q: How do these features reflect Fintrex’s broader strategy for deposit mobilisation?

A: Our strategy is built on three core pillars: Trust, Technology, and Tailored Solutions. As we progress into FY 2025/26, we’re accelerating digitisation across onboarding, KYC, and customer engagement processes. Our mobile financing platform also supports cross-selling and brand reinforcement, positioning Fintrex as a comprehensive financial solutions provider and not just a traditional lender.

Q: What role did digital transformation play in supporting the deposit and savings verticals?

A: Digital transformation has been a game-changer. In FY 2024/25, we doubled our IT investment to strengthen our core systems, bolster security, and develop mobile friendly interfaces.

Our mobile loan facility, although credit-centred and acted as a powerful entry point for cross-selling SA products to tech-savvy youth and micro-entrepreneurs.

Q: With deposit growth comes responsibility. How does Fintrex manage risk while expanding its FD and SA base?

A: Governance and responsible finance are central to our expansion. We maintained a healthy Capital Adequacy Ratio of 18.32%, well above regulatory requirements. Our Deposit-to-Debt Ratio of 2.1 underscores a well-balanced funding model.

Stricter internal audits, improved deposit concentration management, and compliance with CBSL guidelines ensure depositor protection. A dedicated Asset & Liability Management Committee (ALCO) oversees liquidity and maturity mismatches.

Q: From a macro view, how has Fintrex positioned itself in the broader NBFI landscape in Sri Lanka?

A: Fintrex is now one of Sri Lanka’s fastest-growing NBFIs. In FY 2024/25, we recorded the highest percentage growth in assets and deposits across the sector. Total assets rose 44% to Rs. 21.7 billion, while our loan book expanded 46% to Rs. 19.2 billion.

Our Fitch rating was upgraded twice from B+ to BB- in August 2024, and to BB in January 2025 validating our upward trajectory.

Q: How did customer response contribute to deposit and savings growth?

A: Customer response has been nothing short of exceptional. Our client base tripled from 14,172 to 50,180 reflecting strong trust and brand visibility. Products like the “Dream Planner” goal-based SA, Fintrex Mobile loans, and Ranshakthi Gold Loans helped us penetrate rural and SME markets.

Island-wide promotional campaigns and personalised relationship-building by our branch teams further fuelled portfolio expansion.

Q: Any new initiatives planned for the coming year to support FD and SA growth?

A: Yes, several strategic initiatives are planned for FY 2025/26:

Launch of the Fintrex Mobile App focused on SA and FD convenience.

Introduction of a new core banking system to improve speed, efficiency, and reporting accuracy.

Exclusive Referral & Loyalty Programs recognising HNWIs with unmatched privileges and rewards.

Q: In summary, what message would you like to share with existing and potential depositors?

A: At Fintrex, every deposit is more than a transaction and, it’s a commitment of trust. We strive to protect and grow your investments while offering innovative and personalised solutions.

Whether you’re saving for your child’s future, planning your retirement, or simply seeking a dependable partner for your finances, Fintrex Finance will always stand by you as a trusted financial ally.