Empowering women with ‘She Wins with CDB Wings’

Monday, 3 February 2025 03:58 - - {{hitsCtrl.values.hits}}

CDB Wings creates an ecosystem of knowledge sharing, financial literacy, and support among women

CDB takes on the mantle of empowering women by launching the CDB Wings ecosystem, spurring them to be economically active and contribute to the larger platform of the nation’s economic development.

“With CDB Wings, women experience financial freedom,” explains Brand Manager Michelle Jackson, “because with CDB Wings comes a host of benefits to enable women to live the life they always wanted. The wide range of benefits include 6% interest on savings accounts, all-year round 10% cashback on clothing, cosmetics and transport, a waiving of the annual and joining fees on credit cards, exclusive financial facilities on vehicle leasing, home and business loans and other financial benefits that encourage women entrepreneurship. Sri Lankan women now have a trusted financial partner that provides them the path to meet their aspirational financial goals, whether it’s building a home, purchasing a vehicle or completing higher education.”

She adds that CDB Wings has one-stop financial services to prompt a convenient and confidence-driven lifestyle. “CDB Wings is also about supporting women to understand and control financial aspirations, while having the support of like-minded entrepreneurs. This ecosystem becomes a learning and knowledge sharing space fuelling progressive thinking, an avenue to reinvent and to spur them to be at the top of her game.”

Aligning with the CDB corporate strategy of women’s empowerment under its sustainability agenda, CDB Wings also creates an eco-system that fuels women’s empowerment, enabling the sharing of knowledge and creating a space that supports women entrepreneurs to hone financial literacy skills and knowledge via the multiple CDB platforms.

Built on the tagline of, ‘She Wins with CDB Wings’, CDB aims a multi-pronged approach to empower women by spurring entrepreneurship, ensuring financial inclusiveness, harnessing untapped talent and potential and pushing boundaries in financial freedom for women which in turn will cascade to the larger betterment of the country.

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