Tuesday Dec 16, 2025
Tuesday Dec 16, 2025
Tuesday, 16 December 2025 02:59 - - {{hitsCtrl.values.hits}}
From left: Softlogic Life Insurance Manager – IT Manjula Jayasundara, Assistant Manager – Finance Thilanga Perera, Manager – Finance Sanjana Pandivita, Chief Information Officer Amal Dharmapriya, Head of Finance Dumindu Senarath, Chief Financial Officer Nuwan Withanage, Dialog Finance Head – Merchant Business and Payments Sachini De Silva, Fintech Merchant – Operations and Servicing Rienzo Rodrigoe, Executive – Merchant Tech Support Farhan Ibrahim, and Key Account Manager – Merchant Acquisitions Ronella Natalie
Dialog Finance PLC has partnered with Softlogic Life Insurance PLC to integrate a best-in-class Internet Payment Gateway (IPG) enabling clients to seamlessly settle insurance premiums through Softlogic Life’s website using Visa, Mastercard, or Amex cards.
The solution is offered through Genie Business, the business payment solutions arm of Dialog Finance, designed to deliver exceptional convenience, reliability, and scalability to Sri Lankan enterprises.
Genie Business offers the most advanced, full-featured IPG in the market, benefiting businesses of all sizes. The solution includes a Payment Link facility, enabling Softlogic Life to send secure web links to clients for quick premium collection. It also supports webhooks for real-time customer notifications, and comes with a comprehensive stack of APIs that make customisation effortless to meet any business requirement.
Additionally, the ability to offer an exclusive branded checkout page enhances marketing opportunities and strengthens client brand identity. Genie Business’s IPG is also PCI DSS certified, ensuring the highest level of global payment security. Furthermore, it comes with the capability of tokenisation, a feature that allows card credentials to be securely stored for faster repeat transactions, offering additional convenience for businesses that choose to activate it.
Softlogic Life has consistently been recognised as a top tier, tech driven Disruptive Life Insurance Company for several years, underscoring its commitment to excellence and customer trust.
Softlogic Life Insurance PLC Managing Director Iftikar Ahamed said, “At Softlogic Life, our focus has always been on delivering the best possible experience to our customers through smarter, seamless, faster, and simplified touchpoints. This partnership with Genie Business strengthens that commitment, enabling us to enhance customer satisfaction and deepen trust.”
Dialog Finance PLC CEO and Director Nazeem Mohamed said, “We are delighted to partner with Softlogic Life to deliver an industry-leading, secure and cost-effective payment solution. Genie Business continues to empower businesses with scalable fintech solutions.”
Genie Business leads the way in digital payment solutions for MSMEs and Corporates in Sri Lanka, offering Tap to Pay, Internet Payment Gateway (IPG), Dynamic Currency Conversion (DCC), Payment Links, E-Store, and QR payments. Genie Business also provides digital lending to support business growth, empowering Sri Lanka’s digital economy.
