Commercial Insurance Brokers rebrands with new identity and logo

Tuesday, 5 August 2025 02:59 - - {{hitsCtrl.values.hits}}

Commercial Insurance Brokers (CIBL), a fully owned subsidiary of Commercial Bank of Ceylon PLC, has unveiled a refreshed brand identity and a modernised logo that underscore its role as a trusted insurance intermediary in Sri Lanka for over three decades.

The rebranding marks a significant step in aligning CIBL’s image with the bank’s wider strategy of delivering a cohesive financial services experience across Sri Lanka. The renewed logo, introduced following recent ownership and structural changes, is designed to visually integrate CIBL within the Commercial Bank’s brand family, enhancing recognition as a 100% owned subsidiary of the bank, and reinforcing shared values of stability, reliability and innovation. The design symbolises the partnership between the two institutions in supporting the protection and growth of customer assets across all segments, from individuals to corporates, the company said.

The revitalised service promise, launched in June 2025 through a series of new promotional materials, highlights CIBL’s commitment to integrity, customer-centric service, and multi-channel accessibility. This evolution reflects the company’s response to shifting customer expectations and the demand for transparent, accessible insurance solutions delivered under the strength of Sri Lanka’s leading private sector bank.

Established in 1987, CIBL has over 35 years of experience in providing both life and general insurance solutions. The company offers advisory and brokerage services to individuals, SMEs and large corporates, combining expert technical guidance with end-to-end support. Its services cover risk identification, protection advice, proposal design, negotiations of terms, claims mediation and overall service coordination—without charging clients any fees for these functions.

CIBL’s independence from any single insurer ensures unbiased recommendations and access to a wide network of insurance providers. Clients can engage through face-to-face consultations at selected Commercial Bank’s island-wide branches.

Fully regulated by the Insurance Regulatory Commission of Sri Lanka (IRCSL), CIBL ensures confidentiality and compliance in their services. The company’s value proposition centres on integrity, customer value addition, providing peace of mind through professional guidance, and contributing to a seamless, insurance experience.

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