Ceylinco General Insurance selected as ‘People’s General Insurance Brand’ for 18th consecutive year

Ceylinco General Insurance Director/CEO Rex Gunathilake (second from left ) together with Director Roshan Ranasinghe (extreme left) Director Ajith Perera, ( third from right) Director Sathyajith Wijeyapura, and Ceylinco General Insurance Marketing DGM Senaka Rajapakse accepting the award  

Ceylinco General Insurance expresses its heartfelt gratitude to the people of Sri Lanka for being crowned the ‘People’s General Insurance Brand of The Year’ at the 2024 SLIM Kantar People’s Awards for an unprecedented 18th consecutive year. 

As these awards are based on brands that are close to people’s hearts and reflects their perceptions about brands, the selection process is determined on the results of a survey rather than an application or an evaluation process – which indicates the true opinions of the people of Sri Lanka. The People’s Award is the most coveted award for corporates because it reflects the voice of the people and indicates the brand they love and respect.

Chairman Dr. Jagath Alwis said: “We are truly humbled to receive this award for the 18th consecutive year and are deeply grateful to the people who vote for us year after year.  During these difficult times, our key priorities were to provide more value and benefits that are relevant to ease the burden on people. Similarly, our unique insurance solutions, customer-centric culture and our unconditional support to people in times of economic hardships are the pillars of our success. Moreover, all ‘Ceylinco VIP On The Spot’ vehicle insurance policies come with a guaranteed host of unique benefits offered only by Ceylinco VIP.”     

Director/Chief Executive Officer Rex Gunatilake said:  “Winning the ‘People’s General Insurance Brand of The Year’ over and over again demonstrates that Ceylinco General Insurance touches the lives of people across Sri Lanka, earning their trust and loyalty for being a partner that delivers its promises. In January 2024, Ceylinco General Insurance introduced yet another industry first and commenced the delivery of ‘Ceylinco VIP On The Spot’ vehicle insurance policies at customers’ doorsteps within 24 hours of receiving a call, at no extra cost.  Similarly, the unprecedented amount of money provided in lieu of claim settlements and benefits reflects the company’s continuing commitment to ensuring timely claim settlements to all customers, as Ceylinco General Insurance has always maintained an undisputed and unsurpassed reputation for speedy settlement of claims, most of them on the spot.”

The selection process for these awards consists of a nation-wide survey carried out by the Kantar Group, UK, deploying a rigorous data collection and analysis process covering all the provinces with over 6,100 respondents interviewed face-to-face, making it representative, unbiased and relevant. Therefore, the winners of the People’s Awards reflect the true voice of Sri Lankans from across communities, regions and social segments.   Also, in an exclusive survey carried out on service providers by LMD magazine amongst the general public for over a period of 12 weeks in 2023, Ceylinco General Insurance  was chosen as the most popular insurer in terms of ‘Service Excellence’  in the general insurance industry.