Wednesday Aug 06, 2025
Tuesday, 5 August 2025 03:03 - - {{hitsCtrl.values.hits}}
Chairman Kavinda de Zoysa, General Manager/Chief Executive Officer Russel Fonseka
The Bank of Ceylon (BOC) has been named Sri Lanka’s Most Valuable Brand for 2025 by Brand Finance Lanka, with a brand value of Rs. 57.4 billion reflecting a 14.3% increase compared to the previous year, marking yet another significant achievement in its storied legacy. Brand Finance Lanka is a subsidiary of Brand Finance UK, the world’s leading independent brand valuation and strategy consultancy. It evaluates top brands annually through a comprehensive methodology built on three core pillars: Brand Investment, Brand Equity and Brand Performance. Its rankings are backed by detailed financial analysis and an independent consumer survey, offering a transparent, evidence-based assessment of brand value and reputation.
Becoming Sri Lanka’s Most Valuable Brand is a result of far more than revenue generation alone. Bank of Ceylon’s success is driven by its strategic focus on impactful customer promotion campaigns, strong social media engagement, exceptional customer service, rapid digital adaptation, CSR, sustainability and a meaningful shift in public perception. By excelling in these critical areas, BOC has not only solidified its financial leadership but also built a powerful emotional connection with the Sri Lankan public and its strategic leadership, resilience, and relevance as a force for national development. With a deep-rooted connection to the people of Sri Lanka and an unwavering commitment to stability, BOC has emerged stronger from a period marked by extraordinary economic, social and political turbulence.
At the height of national adversity through the Easter Attack, COVID-19 pandemic, economic contraction, fuel shortages and political instability, Bank of Ceylon stood at the forefront of the country’s recovery. It launched critical initiatives through its Business Revival and Rehabilitation Unit (BRRU), aimed at empowering micro, small and medium enterprises (MSMEs), and strengthening youth and women-led businesses. These programs helped stabilise communities and preserve jobs during one of the most difficult economic periods in Sri Lanka’s history. In the export sector, BOC introduced advanced agricultural drone technology to improve farming productivity and ensure global competitiveness. These efforts, aligned with national priorities, demonstrate the bank’s long-standing commitment to inclusive and sustainable growth. BOC’s sustained excellence across these dimensions has driven both its financial success and emotional connection with the Sri Lankan public.
“At BOC, we see ourselves not merely as a financial institution, but as a driving force for inclusive national progress,” said Bank of Ceylon Chairman Kavinda de Zoysa. “Our continued recognition and record-breaking performance across every aspect of our operations reflect a long-term strategy grounded in purpose, discipline, and national service. This success belongs to our loyal customers and dedicated staff who uphold our mission with integrity and pride. As we move forward, our focus remains clear: to deliver lasting value to the nation and lead Sri Lanka into a more empowered and equitable future.”
BOC’s commitment to innovation is equally evident in the introduction of BOC Flex, a single-app digital banking platform that brings together the bank’s full suite of services into one seamless user experience. The bank’s widespread physical presence over 2,300 touch points and more than 660 branches complemented by platforms like BOC SmartPay, has allowed it to serve millions across both urban and rural communities, ensuring accessibility for all.
With a growing international presence in London, Maldives, Chennai and Seychelles, BOC continues to expand its global footprint. The bank holds the largest market share in foreign migrant remittances, enabling Sri Lankan workers abroad to send funds home safely and efficiently.
“This success is the result of disciplined execution and a clear strategic vision,” said Bank of Ceylon General Manager/CEO Russel Fonseka. “By combining technology with human impact, and global insight with local commitment, we have not only transformed our own institution — but also supported the transformation of businesses and livelihoods across the nation.”
As it celebrates this milestone year, Bank of Ceylon stands tall as Sri Lanka’s Most Valuable Brand for 2025, a title that reflects not just its market dominance but the trust, resilience, and national relevance it has earned over decades. With a clear vision for the future, BOC remains focused on driving long-term value, fostering inclusive growth, and continuing its pivotal role in Sri Lanka’s journey toward economic recovery and sustainable development.
Moreover, Internationally, BOC was once again ranked as the top Sri Lankan bank among the Top 1000 World Banks 2025, was named Banker of the Year in 2021, 2023, and 2024 and Islamic Retail Bank of the Year- Asia by The Banker Magazine UK.
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