Asia Asset Finance honours 15 years in Northern Province at 55th anniversary festivities

Thursday, 18 September 2025 03:29 - - {{hitsCtrl.values.hits}}

Asia Asset Finance PLC (AAF) celebrated its 55th anniversary in style with back-to-back events in Killinochchi on 5 and Jaffna on 6 September. Each ceremony brought together more than 500 distinguished guests, including loyal customers, community leaders, and stakeholders, highlighting the trust and goodwill built over decades.

The celebrations also marked 15 years of AAF’s presence in the Northern Region, a market central to the company’s mission of financial inclusion. With 24 branches in the North, AAF continues to expand financial services to rural communities while promoting women’s empowerment and entrepreneurship.

The anniversary coincided with two major branch openings: Murunkan on 5 September and Palali on 6 September, pushing the company’s total footprint to 107 branches. These openings underscore AAF’s commitment to making financial services more accessible across both urban and rural Sri Lanka.

Adding to the festivities, AAF hosted a lively Riyapola campaign in Nallur, bringing together three-wheeler and motorbike sellers, individual vendors, and buyers. This initiative showcased the company’s ability to combine cultural celebration with financial opportunity, strengthening its grassroots presence.

Today, AAF offers a diverse portfolio including gold loans, leasing, mortgage loans, fixed deposits, forex, and money exchange services. The company has also advanced into digital finance with its LuckEwallet app, giving customers the convenience of secure, mobile-based transactions. With an A+ Fitch Rating, 55 years of legacy, and the global strength of Muthoot Finance, AAF has demonstrated resilience, innovation, and accessibility in Sri Lanka’s financial services sector.

CEO Rajiv Gunawardana said: “Celebrating 55 years is not just about looking back at our achievements but reaffirming our vision for the future. The Northern Region has been vital to our journey, and we are proud to celebrate 15 years of service here. With 24 branches in the North, we remain committed to driving financial inclusion, empowering women, and uplifting rural communities. The new branches in Palali and Murunkan are clear reflections of our mission to bring financial solutions closer to those who need them most.”