Keells Foods hot dog outlet chain expands

Friday, 27 June 2014 00:00 - - {{hitsCtrl.values.hits}}

Keells Food Products PLC recently opened another hotdog outlet at Orion City – Colombo as another Out-of-Home outlet in their chain, reaching a wider segment of consumers through scrumptious hot dogs, burgers and Chinese rolls. Speaking at the opening ceremony Head of Sales and Marketing, Vice President John Keells Holdings Neil Samarasinghe said, “Our hot dog outlet chain has now expanded to many towns in the country and our product range has provided ‘on-the-go’ solutions for busy lifestyles of our consumers. As we believe in providing highest quality and tastiest products at all times, it’s encouraging to see how consumers embraces our new concept with much acceptance.”

Keells Foods as the market leader in the Sri Lankan processed meat industry has contributed in numerous ways to associate with its consumers to provide food solutions every day. The products conform to industry standards and have obtained many certifications including SLS and ISO. Keells started its operations in the year 1983, and takes pride in being solely responsible for developing the Sri Lankan Processed Meats industry to its current heights. “We always strive to maintain and improve the quality standards of these outlets and we ensure hygiene and best quality service at all times,” said Manager Activations and Events Saliya Nanayakkara.

“This venture has shown success in numerous ways as it provides entrepreneur opportunities whilst the company reaching different customer segment island wide,” he added. Keells Food Products PLC (KFP) sustained its market leadership position in the processed foods category through a range of marketing strategies aimed at strengthening its market share, whilst connecting more closely with the consumer every day everywhere!

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