Softlogic opens first-ever exclusive Rado store in Sri Lanka at One Galle Face Mall

Friday, 30 April 2021 00:47 -     - {{hitsCtrl.values.hits}}

Softlogic Brands Ltd., a fully-owned subsidiary of Softlogic Holdings PLC, extended its reach in the luxury watch space in the country by successfully opening the doors to Sri Lanka’s first-ever exclusive Rado flagship store at Level 1, One Galle Face Mall, Colombo 2 on 5 April.

Spanning over 43 square metres with easy access from the main atrium, it offers the widest range of world renown Rado timepieces in Sri Lanka from the Swiss luxury watchmaker. 

In addition to popular favorites such as Rado True and Rado Centrix, the boutique carries the full range of the Rado Captain Cook collection as well as boutique-exclusive timepieces such as the Rado True Square Designers. Design is the cornerstone of Rado’s many groundbreaking timepieces, and it’s also in the brand’s DNA, having won numerous prestigious international design awards. 

An exclusive opening offer greets customers whereby they would be able to walk away with a free gift on every purchase made at Rado in celebration of the store opening. Shoppers will also have access to the 0% instalment plans offered by prominent banking institutions with up to 21-month instalments. Furthermore, RADO customers can earn points through the Softlogic One loyalty programme that rewards you for every purchase you make. 

Speaking at the opening, Softlogic Holdings PLC Chairman Ashok Pathirage said: “Sri Lankan customers now have access to one of the most premium watch brands in the world at our exclusive RADO store. Owning a great watch is a timeless investment as a watch can be passed on from one wrist to the next for generations. This resonates with Softlogic’s core values in touching every customer and leaving a lasting positive impact.”

Rado is known as the Master of Materials for the way it has revolutionised traditional watchmaking, leading the industry by introducing high-tech ceramic, ultra-light high-tech ceramic, colourful high-tech ceramic and ceramos to its design-led collections. 

An award-winning designer with numerous prestigious international prizes to its name, and considered the most forward-thinking design player in the watch industry today, Rado has always been a pioneer and leader, setting the standard and raising the bar.