LB Finance powers cultural unity in Jaffna at ‘Aadhavanin Chithirai Kuthookalam – April Yarl Fiesta 2025’

Saturday, 3 May 2025 00:07 - - {{hitsCtrl.values.hits}}

Demonstrating its deep commitment to cultural preservation and meaningful community engagement, LB Finance PLC served as the Title Sponsor of the “Aadhavanin Chithirai Kuthookalam – April Yarl Fiesta 2025,” held on 5 April at the Ariyalai Saraswathy Community Centre Grounds in Jaffna. Organised by Athavan Radio and Athavan TV, the event brought together thousands of residents to celebrate the Sinhala and Tamil New Year with vibrant traditional games, performances, and heartfelt moments of unity.

This festive occasion went beyond entertainment — it was a celebration of identity, belonging, and the strength of cultural traditions. For LB Finance, the sponsorship represented more than visibility; it was a true reflection of the company’s mission to uplift and empower communities across Sri Lanka. The company actively supported three major traditional events: the Cycle Race, the Kabadi Tournament for both men and women, and the ever-popular Grease Pole Climb. These competitions captured the spirit of togetherness, sportsmanship, and local pride, drawing participation from all corners of the region.

Sharing his thoughts at the event, LB Finance Head of Marketing Sudeep Perera stated, “Our participation in the April Yarl Fiesta 2025 is about standing shoulder-to-shoulder with the communities we serve. These traditions are deeply rooted in our national identity, and by supporting them, we hope to encourage the preservation of culture and strengthen the bonds that unite us. This is how we build trust, and this is how we grow — together.”

More than just a sponsor, LB Finance was closely involved in the event’s execution, collaborating with organisers, facilitating smooth operations, and personally engaging with participants and community members throughout the day. The company’s presence added energy to the celebrations and underscored its role as a people-focused organisation, one that understands and values the heartbeat of the local community.

The competitions were met with high enthusiasm, with athletes, teams, and individuals giving their all in front of cheering crowds. Winners of the Cycle Race, Kabadi Tournament, and Grease Pole Climb were celebrated not only for their performance but also for their spirit and participation.

LB Finance extended its heartfelt gratitude to the organising committee, volunteers, and the entire Jaffna community for the warm welcome and enthusiastic participation. Reaffirming its dedication to creating long-lasting positive impact, LB Finance emphasised that initiatives like these are an integral part of its broader vision: to be more than a financial institution — to be a trusted partner in community growth, culture, and progress.

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