First Capital strengthens youth financial literacy

Thursday, 15 January 2026 00:06 - - {{hitsCtrl.values.hits}}

First Capital Asset Management Fund Manager Sadma Umagiliya conducting an Invest-ED financial literacy session

First Capital Holdings PLC, continues to strengthen its commitment to building a financially empowered nation.

This commitment is driven through Invest-ED, a structured financial literacy initiative launched in 2024 with a focus on equipping Sri Lanka’s youth with essential investment knowledge and practical financial skills.

Designed to bridge the gap between academic learning and real-world financial decision-making, Invest-ED is centred on preparing the next generation for financial independence by helping them understand not just why they should invest, but how, where, and what to invest in based on their individual goals, risk appetite and financial outlook.

At its core, Invest-ED recognises that financial freedom begins with informed decision-making. The initiative educates students on investment fundamentals while encouraging early participation in wealth-building, tailored to different investor profiles such as risk-averse individuals, long-term planners, or short-term opportunity seekers.

The program is delivered through interactive, one-hour university-based seminars, conducted at universities. Sessions are led by industry professionals including First Capital fund managers, equity market experts, and research analysts, who engage directly with students to understand their interests, aspirations and concerns. Using practical examples and relatable language, presenters simplify complex investment concepts and demonstrate how early and informed investing can shape long-term financial outcomes.

Invest-ED was launched in 2023, and has been successfully conducted across a diverse range of universities and faculties, including SLIIT, the University of Kelaniya, University of Jaffna, and the University of Colombo, reaching and empowering over 1,000 students with foundational financial knowledge to better navigate their futures, in 2025.

First Capital aims to expand Invest-ED nationwide by strengthening partnerships with universities and collaborating with corporate organisations to widen the program’s reach. Through these efforts, the company seeks to elevate financial literacy among Sri Lanka’s youth and cultivate a more informed, confident, and investment-ready generation.

Through initiatives such as Invest-ED, First Capital reinforces its broader purpose of improving lives through financial solutions extending this mission to young Sri Lankans by championing education, capability-building, and long-term financial well-being.