CAKE conducts latest #TakeCare Initiative

CAKE Engineering, a Mad Mobile company, recently concluded a clothing and toy drive, in partnership with the Rotaract Club of Colombo North (RACCN), as part of its first #TakeCare Initiative for the year. The program looked to address various external needs of the society in which the business operates within.

The organisation’s commitment to its community is rooted in its slogan, ‘reimagine the future’, where this program being one of the many steps taken to live up to that promise across the year. 

Commenting on the initiative, Branding and Communications Senior Manager Nishan de Silva Wijeyeratne said, “At Mad Mobile, we believe in the power of giving back to the communities we operate within. Our #TakeCare Initiative is an expression of this belief, and through such efforts, we aim to reimagine the future by creating a positive impact on the lives of those in need”. He further went on to say, “with the rising cost of living impacting many across Sri Lanka, this initiative is dedicated to providing vital items to disadvantaged individuals and bring joy to children”.

This program was made possible by the generous donations made by the employees at CAKE Engineering and carried out in two phases – the first being a toy drive with donations made to the Chitra Lane School for the Special Child, and the second a clothing drive with donations made to three deserving orphanages in Sri Lanka – Boys Industrial Home, Delkhanda Balika Nivasa, and Prithipura Infants Home.

Speaking on the importance of working with local bodies such as RACCN, CAKE Engineering Country Head and Vice President of Delivery Seshan Gunatilaka said, “We’re hugely thankful to the team at RACCN for their continued support, this being the second project we’ve partnered with them. We are passionate about giving back to our community, and engaging with local bodies, such as RACCN. We believe that by conducting initiatives such as these with local professional bodies, we are able to witness the impact of our support, first-hand.”