Sri Lanka should focus on highly customised FDI propositions

Monday, 31 July 2023 00:00 - - {{hitsCtrl.values.hits}}

Global FDI flows in 2022 was approx. $ 1.3 trillion. It is a large and complex domain, where global demand and supply chains determine investment decision.
By contrast, Sri Lanka’s FDIs (approx. $ 1billion per annum) is miniscule and a relatively simple proposition – given location, environment, and capabilities.
Therefore, don’t try to ‘boil the ocean’ – with grand, overarching campaigns and initiatives.
Just focus on a highly targeted niche – where the Investor needs and Sri Lanka’s Value Proposition converges (the Ikigai).
Pick the best prospects (based on above) and offer highly customised value propositions.

Recent columns