SL Tourism strategy needs outside-in responses to:
Friday, 8 December 2023 00:00
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Of those who have visited Sri Lanka, what is the one compelling reason they selected it vs. other choices they had?
Post their visit, what is the one distinct impression they have of the country?
Of those who had planned to visit Sri Lanka, but decided otherwise, why did they not select Sri Lanka?
Of those considering Sri Lanka (among other options) for their next holiday, what will be the ‘tipping point’?
Post their visit to Sri Lanka, for their next holiday (for which they have several choices), would they instead consider coming back to Sri Lanka? Why/Why not?
Of those who have visited Sri Lanka, what is the one compelling reason they selected it vs. other choices they had?
