New Year: So what?

Monday, 2 January 2023 00:20 -     - {{hitsCtrl.values.hits}}

  • Most business plans are based on the calendar year. Why? Because annual budgeting is based on the calendar year. This is only a compliance requirement
  • Every business has a lifecycle. The markets in which it operates, and its offerings have their own lifecycle. The strategic planning cycle should be based on these factors, customised to each business
  • Further, marketing budgets are based on the calendar year, which has no relevance to the customer acquisition, retention, and growth cycles
  • So, re-think, challenge, instead of going with the flow!



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