New Year: So what?

Monday, 2 January 2023 00:20 - - {{hitsCtrl.values.hits}}

Most business plans are based on the calendar year. Why? Because annual budgeting is based on the calendar year. This is only a compliance requirement
Every business has a lifecycle. The markets in which it operates, and its offerings have their own lifecycle. The strategic planning cycle should be based on these factors, customised to each business
Further, marketing budgets are based on the calendar year, which has no relevance to the customer acquisition, retention, and growth cycles
So, re-think, challenge, instead of going with the flow!

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