Winners carry away exciting prizes at Laojee ‘Thun Musuwe Wasanawa’ consumer promotion

Saturday, 18 January 2014 00:00 - - {{hitsCtrl.values.hits}}

Over 150 lucky winners carried away many exciting prizes at the recently held grand draw of the Laojee “Thun Musuwe Wasanawa” consumer promotion. Prizes worth Rs. 3 million including Scooty Peps, gold coins, sewing machines and many more consolation prizes were given away to the lucky winners at a ceremony held at the Unilever Sri Lanka office premises “Laojee offers a great cup of tea, rich in taste, derived by the perfect combination of strength, colour and aroma. This ‘Thun Musuwa’ has brought Laojee closer to the hearts of Sri Lankans. The overwhelming participation of consumers further established that Laojee is truly the ‘People’s Choice’ said Unilever Sri Lanka Category Head – Beverages Manindri Bandaranayake. Commenting on winning a sewing machine, Lalani Caldera of Polgasovita said that she switched to Laojee about two years ago for the great taste and colour it offers and has been a loyal consumer since then. Joining her was Irine Voudewyn of Kandy who says the sewing machine she won will be a catalyst in starting her own business. Lerangana Basnayake of Badulla, a regular Laojee consumer who won a gold coin said that as someone who is living in an area with tea plantations, he found Laojee’s taste to be perfect. Iresha Lakmali, an undergraduate of the University of Sri Jayawardenapura who hails from Galle, said that she found the Scooty Pep she won to be very useful in saving time in her busy schedule. Laojee Brand Manager Sachi Fernando said: “Laojee has always played a part in enriching Sri Lankan lives. ‘Laojee Thunmusuwe Wasanawa’ is one such endeavour that aims to empower consumers and reach out to them in a way that benefits them.” Laojee – the No. 1 tea brand in Sri Lanka is a brand with over 40 years of heritage in giving millions of Sri Lankan consumers a tasty cup of tea. It was recognised as the People’s Hot Beverage Brand of the year at the SLIM Nielsen People’s Choice Awards, 2013

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