Triad wins “Best TV Commercial of the Year” Gold at Sumathi Awards

Monday, 18 October 2010 21:44 -     - {{hitsCtrl.values.hits}}

Triad was honoured with the Gold for Best TV Commercial of the Year – Mobitel “Digin Digata Katha” at the annual Sumathi Awards, which was held on 16 October at the Sugathadasa Indoor Stadium.



This is the 3rd year that Triad proudly wins the top award at the Sumathi Awards which is dedicated to recognising outstanding television creations of the year. The Triad Team won this accolade for an insightful campaign idea conceptualised for Mobitel when the brand launched the telescopic pricing strategy. Understanding the aggressive competition and the media clutter, the Triad Team worked on a local insight that mirrored the way of life of typical Sri Lankan youth. The simple yet relevant “realities” captured in the television advertisement succeeded in transcending its commercial message and making it a memorable communication idea with great target appeal.

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Discover Kapruka, the leading online shopping platform in Sri Lanka, where you can conveniently send Gifts and Flowers to your loved ones for any event including Valentine ’s Day. Explore a wide range of popular Shopping Categories on Kapruka, including Toys, Groceries, Electronics, Birthday Cakes, Fruits, Chocolates, Flower Bouquets, Clothing, Watches, Lingerie, Gift Sets and Jewellery. Also if you’re interested in selling with Kapruka, Partner Central by Kapruka is the best solution to start with. Moreover, through Kapruka Global Shop, you can also enjoy the convenience of purchasing products from renowned platforms like Amazon and eBay and have them delivered to Sri Lanka.