Spee Water inks technical collaboration agreement with Sapanca Sirma of Turkey

Saturday, 10 December 2011 00:33 -     - {{hitsCtrl.values.hits}}

Speed Water Systems, recently entered into a technical collaboration with Sapanca Sirma, the largest company in the bottled water industry in Turkey.  

The aim of this technical collaboration is the exchange of technology pertaining to the manufacturing, marketing, distributing, merchandising plus display and brand positioning of bottled water between the two organisations.   This is the first time that a bottled water manufacturing and marketing organisation in Sri Lanka entered in to a technical collaboration with a large scale organisation in the same field in the world.    

Speed Water Systems Managing Director Nishantha Delgoda speaking about this technical collaboration said, “Even at present, we are using the most advanced technology in the world for purifying and bottling natural drinking water and we are using new marketing strategies that have never been used in Sri Lanka by any other company in this field.  As a step towards furnishing the bottled drinking water industry in Sri Lanka with new technology and novel initiatives, we recently made an observation visit of the Sapanca Sirma Company of Turkey. This visit was facilitated by the Turkey office of Sritrims (Far East) Limited, a sister organisation of Speed Water Systems.  We had discussions with the management of Sapanca Sirma Limited after the observation visit and came to an agreement of technical collaboration with that company.  We are working to have agreements of this nature with the leading organisations in the bottled drinking water field in Europe as well as Asia. Our aim is establishing a common alliance in this field with the assistance of those companies.”

The major part of Turkey’s requirement of bottled drinking water is supplied by the Sapanca Sirma Company, established in 1991. The Sapanca Sirma Company supplies 81 main cities of Turkey through 204 authorised sales agents.

Established in 2003, Speed Water Systems (Pvt) Limited is a wholly-owned Sri Lankan company. Guaranteed to conform to the highest international quality standards, the company’s bottled water products are marketed under the brand name Speed.

As a company which introduced innovative, state-of-the-art know-how and technology and new marketing strategies to the bottled water industry, Speed Water Systems has emerged as the number two in the market within a short period of time. During the first year of operations itself, the company secured SLS Certification for its products. This creditworthy achievement was followed by the ISO 9001-2000 and ISO 22000 (Food Safety Management) International Certifications.

Speed Water Systems is registered with the Health Ministry as a company which produces and supply purified bottled drinking water. Speed Water Systems is a member of the International Water Association (IWA) and a life member of the Indian Water Works Association.

Speed bottled water is available in 500 ml, 1000 ml, 1500 ml, 5000ml pet bottles and the large 19 liter bottles. The company also markets Oxygenated Water, Ice Cubes, Packeted Water and Dispensers.

Sritrims (Far East) Limited, a Sri Lankan organisation established in 1996 in Hong Kong, is a sister company of Speed Water Systems, manufacturing garment accessories such as metal items i.e.-buttons, eyelets, grommets, rivets, hook and bars, metal plates, in alloy, brass etc and all types of belts such as webbing, braided, plattered, leather , PU, wax coated and Canvass under reputed brand names in the garment and fashion industry of the world.  

The offices of Sritrims (Far East) Limited are operating in Sri Lanka, India, Pakistan, Turkey, Bangladesh, Indonesia, Vietnam and Singapore. The Speed Water Systems observation visit to Sapanca Sirma Company of Turkey was facilitated by the Turkey office of Sritrims (Far East) Limited.